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Value proposition showdown: Your company vs. your product or service
Expressing an effective value proposition is one of the biggest keys to conversions. So it's no surprise that it was a popular topic on day one of our Landing Page Optimization Workshop.
Problem: Most companies still struggle with value propositions.
more fromwww.marketingexperimentsblog.com
With gas prices higher than imagined, retailers will be turning to low flat-rate shipping and free-shipping promotions to convert price-sensitive shoppers. | eMarketing & Commerce (eM+C)
With gas prices higher than imagined, retailers will be turning to low flat-rate shipping and free-shipping promotions to convert price-sensitive shoppers.
more fromwww.emarketingandcommerce.com
Beyond SEO: Applications of Keyword Research | The Invesp Blog: E-commerce and Landing page Optimization
When you think of keyword research, you likely associate it with search engine optimization and the importance of including keywords in various tags and body copy to appear higher in search results. But keyword research is essential to your entire online marketing strategy, and has applications beyond SEO, including: Information Architecture.
more fromwww.invesp.com
How to Find an Online Reputation Manager | Get Elastic
When was the last time you did a “vanity search” on your branded terms? Did you like what you found?
You’d be surprised what kind of things appear in Google’s top 10 results for Internet Retailer 500 companies. Not to add to any e-tailers’ reputation management issues, but here’s an example. There’s an online petition out there to boycott a toy retailer for carrying a George W. Bush action figure.
Love Bush or not-love him (non partisan Canadian, here) words like “petition” and “boycott” in search listing title tags are never something you want to see, and something you’d like to push down in results if possible.
more fromwww.getelastic.com
Webinar Recap: What’s Your Website Personality? - Get Elastic Ecommerce Blog
Jason and Carolyn matched 4 well-known celebs to 4 consumer-mindsets that you should know.
more fromwww.getelastic.com
Crutchfield Email Covers 4 Buyer Personalities | Get Elastic
I’ve been a big fan of Crutchfield’s marketing for a long time - I consider them to be one of the top retailers in that regard. Here’s a perfect example of why: Crutchfield recently ran this email incorporating ratings and reviews (an effective and underused tactic for retail email), and includes content that speaks to various buying modes effectively.
more fromwww.getelastic.com
MediaPost Publications - Get Radical -- Radically Customer-Centric, That Is - 09/30/2008
Leading technology marketers -- faced with product offering parity/commoditization, intense global competition, and stagnant budgets -- are seeking every way possible to improve the performance of their marketing programs.
One strategic approach is the adoption of radically customer-centric marketing -- allocating significant resources toward developing the deepest possible understanding of customers' roles, responsibilities, communities, hopes, dreams and aspirations -- moving far beyond the "title targeting" that has defined technology marketing for decades.
Here's how.
more fromwww.mediapost.com
Showcase Of e-Commerce Fall Sales Designs | Design Showcase | Smashing Magazine
The Web is changing along with the weather outside the window, adopting bright autumn-inspired makeovers for seasonal fall sales and special offers. The autumn (or fall) season is primarily associated with:
* harvest (most cultures celebrate one of various harvest festivals this season),
* bright, hot colors (ranging from yellow to red) reflecting autumn leaf colors,
* falling leaves, etc.
more fromwww.smashingmagazine.com
Golden Rules of Introducing Sister Sites by Email | Get Elastic
One of the many retail emails I subscribe to is Rampage, which recently notified its mailing list of a new brand called Golden State (separate e-store).
more fromwww.getelastic.com
Email Sender Lines: Getting Creative + Testing | Get Elastic
Sender lines are important - perhaps even more important than subject lines - for better open rates in email marketing campaigns. The reputation of the sender (based on recognition of a brand/name and past experience with a sender’s messages) determines whether the email recipient will even read and consider the subject line.
more fromwww.getelastic.com
Don’t Put the ‘We’ in Welcome Emails | Get Elastic
One of the basics of customer-centric, persuasive copywriting is using “you” and “you’re” rather than “I,” “our” and “we.” People are self-centered and respond better when you make your site all about them. This goes for all touch points in your marketing - including your welcome emails.
more fromwww.getelastic.com
Branding from Email to Customer Service | Get Elastic
We don’t do a lot of posts on branding on Get Elastic, but I had to blog about Seattle-based ski, snowboard and wakeboard shop evogear. evo is an example of a retailer that has taken its corporate culture and incorporated its personality into nearly every aspect of its marketing.
more fromwww.getelastic.com
Trigger Email: Asking for Customer Reviews & Video Reviews | Get Elastic
more fromwww.getelastic.com
Fireclick Index
Fireclick, an industry leading provider of web analytics services, is proud to introduce the world's first publicly-available web analytics benchmark index. The Fireclick Index provides an objective comparison of key metrics across a variety of segments. Compare the performance of your online business to the many successful industry leading web sites using Fireclick today!
more fromindex.fireclick.com
Growing Your Email Subscriber List With Contests | Practical eCommerce
Cultivating a solid, permission-based email list can take a lot time. So some businesses understandably get impatient waiting around for their lists to grow.
ALTFor these businesses, online contests may be an attractive quick fix. As an example, let’s say a newly launched shoe e-retailer, Shoe-Fanatics.com, wants to grow its email list really fast. So it partners with a well-established fashion news website Fashion-Freaks.com, to run a contest or giveaway. Fashion-Freaks.com has been around for years, and they’ve built up a subscriber list composed of users with the same demographics that Shoe-Fanatics.com is looking for. Fashion-Freaks.com will send an email promotion to its readers, recommending they all visit Shoe-Fanatics.com to enter a contest, or redeem a nice coupon. When readers of Fashion-Freaks enter the contest, they can opt in to Shoe-Fanatics’s email marketing list.
more fromwww.practicalecommerce.com
Stop Google Analytics From Stealing Your Valuable AdWords Keyword Data | Get Elastic
Are you a Google AdWords advertiser using Google Analytics? STOP! You MUST read this post because you are losing money daily and we are going to help you stop the bleeding.
There is a problem with the default functionality of Google Analytics when used in conjunction with AdWords. Google Analytics (GA) doesn’t report the actual phrase a shopper entered into the search bar, only the keyword phrase you are bidding on.
more fromwww.getelastic.com
Email Marketing to Personality Types | Get Elastic
As email marketers, we never know what mindset email recipients will be in at any given time. So a good idea is to design your copy and creative to speak to all personality types/buying modalities: competitive, spontaneous, methodical and humanistic. If this makes you go “hmmm?” make sure you check out our explanation of the buying modes in our personas webinar and webinar recap.
more fromwww.getelastic.com
News: deviantART Version 6
creative announcement of a new website version
more fromnews.deviantart.com
Neuromarketing » The Power of FREE!
A few days ago, I wrote about the power of the word “New” to get our attention - if there’s a more potent attractor out there, it’s almost certainly “FREE!” For years, advertising gurus have listed “free” on every compilation of powerful headline words. Now, research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that “free” is far more effective than “almost free.” Indeed, a preference for “free” seems to be another feature hardwired into our brains.
more fromwww.neurosciencemarketing.com
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