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Free Shipping: Got It? 10 Ways to Flaunt It | Get Elastic
With 60% of online shoppers cite free shipping as a reason they are more likely to shop on the web (Harris Interactive, July 2008), if you use free shipping as a marketing vehicle, you want to make sure you communicate your offer at every touch point.
In the current issue of eM+C magazine, you’ll find my article Get Your Site Into Shipping Shape This Season with ideas on how “get the most mileage” out of your free shipping offer from search engine to shopping cart (this version includes screen shots):
more fromwww.getelastic.com
Copyright Law for Ecommerce Merchants | Practical eCommerce
The Internet makes copying photographs, artwork, and words easy, since a relatively unsophisticated user can just browse the web saving or copying nearly anything that suits his fancy. As an e-business owner you’ll want to both protect your photographs and, conversely, ensure that your employees are not taking protected work of others. After all, a copyright violation could cost thousands of dollars in legal fees, time, forced subscription fees, and potential fines.
U.S. copyright protection extends to all forms of “expression” including software, written papers, charts, digital files, music, video, and presentations. This protection begins the moment a work is “fixed in a tangible medium of expression,” and copyrights are federally enforced. Generally, ideas, short phrases, facts, slogans, and useful articles are not copyright protected, but most everything else is.
more fromwww.practicalecommerce.com
What Do Shoppers Research on the Web? - eMarketer
A growing body of market research shows the rising impact of Internet research on store spending. Many consumers prefer to shop for high-touch and expensive products in stores where they can feel items and talk in person with a sales associate.
more fromwww.emarketer.com
Rapid - Press Releases - EUROPA
more fromeuropa.eu
With gas prices higher than imagined, retailers will be turning to low flat-rate shipping and free-shipping promotions to convert price-sensitive shoppers. | eMarketing & Commerce (eM+C)
With gas prices higher than imagined, retailers will be turning to low flat-rate shipping and free-shipping promotions to convert price-sensitive shoppers.
more fromwww.emarketingandcommerce.com
Webinar Recap: What’s Your Website Personality? - Get Elastic Ecommerce Blog
Jason and Carolyn matched 4 well-known celebs to 4 consumer-mindsets that you should know.
more fromwww.getelastic.com
Showcase Of e-Commerce Fall Sales Designs | Design Showcase | Smashing Magazine
The Web is changing along with the weather outside the window, adopting bright autumn-inspired makeovers for seasonal fall sales and special offers. The autumn (or fall) season is primarily associated with:
* harvest (most cultures celebrate one of various harvest festivals this season),
* bright, hot colors (ranging from yellow to red) reflecting autumn leaf colors,
* falling leaves, etc.
more fromwww.smashingmagazine.com
Golden Rules of Introducing Sister Sites by Email | Get Elastic
One of the many retail emails I subscribe to is Rampage, which recently notified its mailing list of a new brand called Golden State (separate e-store).
more fromwww.getelastic.com
Email Sender Lines: Getting Creative + Testing | Get Elastic
Sender lines are important - perhaps even more important than subject lines - for better open rates in email marketing campaigns. The reputation of the sender (based on recognition of a brand/name and past experience with a sender’s messages) determines whether the email recipient will even read and consider the subject line.
more fromwww.getelastic.com
SLI Systems: Site Search, Navigation and Merchandising Solutions
custom search for websites & ecommerce
more fromwww.sli-systems.com
The Psychology of Numbers in PPC Ads | Get Elastic
According to Marketing Experiments‘ Dr. Flint McLaughlin, whenever you use an X-Y range in your ad, most people will revert to the first number as the mean (average) standard. In other words, on a range of 35-50%, one will assume that 50% off is the exception, and most items are 35% off. (Slide 18 of PPC Live Optimization Clinic replay)
more fromwww.getelastic.com
Collection of 107 Add to Cart buttons of the Top Online Retailers | Get Elastic
Add to Cart buttons – they may be small, but no online retail store can do without them. These little, rectangular, sometimes colorful clickables connect the product to the shopping cart and are an extension of your branding. It’s important to put some thought into what your “Add to Cart” icon looks like in your shopping cart.
more fromwww.getelastic.com
Shopping Cart Buttons: Who Is Testing? | Get Elastic
Last year we posted cart buttons from over 100 top online retailers. Just over a year later, I spotted 46 out of the 111 retailers using different button designs. But does that mean they’re testing? Not necessarily.
more fromwww.getelastic.com
Order Fulfillment: Keep It Simple And Beware Of All The Costs | Practical eCommerce
I used to manage the fulfillment operations of a mid-size online retail company. We adopted the “Why” method to correct and eliminate fulfillment errors and complexities. That is, each time a new fulfillment glitch arose, we asked ourselves, “Why?”
more fromwww.practicalecommerce.com
Safe Ways To Accept International Payments | Practical eCommerce
Many ecommerce businesses receive international orders for both single items as well as large quantities. These businesses usually take credit card payments for the orders, which puts them at great risk of incurring chargebacks, especially for large ticket items and large transactions. They do not want to turn away an order, but they are frustrated with the level of chargebacks they receive. Implementing the appropriate payment methods and properly financing your export sales are two key factors to your success in exporting. The most widely used methods of payment instruments in business-to-business international transactions are bank wire transfers and commercial letters ALTof credit (L/C’s). Typical financing can either be obtained through the normal lending channels or through the U.S. government when you have exhausted the conventional options.
more fromwww.practicalecommerce.com
Trigger Email: Asking for Customer Reviews & Video Reviews | Get Elastic
more fromwww.getelastic.com
Fireclick Index
Fireclick, an industry leading provider of web analytics services, is proud to introduce the world's first publicly-available web analytics benchmark index. The Fireclick Index provides an objective comparison of key metrics across a variety of segments. Compare the performance of your online business to the many successful industry leading web sites using Fireclick today!
more fromindex.fireclick.com
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Internet Retailer Top 500 Guide
top retailers of USA - by online sales
more fromwww.internetretailer.com
The Forgotten Metric: Direct Traffic Signals Brand Preference | Get Elastic
We all want to know which sites, search engines and keywords are sending us traffic. But what about direct type in traffic? When people access your site URL by typing it in from memory, it can be a great indicator of your brand preference, success of your offline and online marketing efforts and customer satisfaction.
If you’re smart and lucky, you named your site your main-keyword-dot-com and you get search traffic from visitors who use their address bars as search engines. For example, a search on “reusable bags” sends you automatically to “reusablebags.com” which sells…you got it, reusable bags.
more fromwww.getelastic.com
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