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What’s most alarming about Moore’s behaviour is that she probably thought she was doing the right thing. Certainly, looking at her MySpace page and her Twitter account (before the army finally forced her to lock it down) we see the portrait of a patriot. Someone who clearly cares a great deal about others, and who – despite the rhetorical question “remind me why I joined the army again” on her profile – is proud to serve her country. In tweeting from the scene, and calling out the media for not reporting the rumours from inside the base, I’m sure she genuinely believed she was helping get the real truth out, and making an actual difference.

And that’s precisely the problem: none of us think we’re being selfish or egotistic when we tweet something, or post a video on YouTube or check-in using someone’s address on Foursquare. It’s just what we do now, no matter whether we’re heading out for dinner or witnessing a massacre on an Army base. Like Lord of the Flies, or the Stanford Prison Experiment, as long as we’re all losing our perspective at the same time – which, as a generation growing up with social media we are – then we don’t realise that our humanity is leaking away until its too late.

And what did he do when he saw a young girl bleeding to death? Did he run for help, or try to assist in stemming the bleeding? No he didn’t.

Instead he pointed his camera at her and recorded her suffering, moving in closer to her face for her agonising final seconds. For all of our talk of citizen journalism, and getting the truth out, the last thing that terrified girl saw before she closed her eyes for the final time was some guy pointing a cameraphone at her. “Look at me, looking at her, looking back at me.”