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22 Dec 09

Cancer Ads and Claims for School Technology « Larry Cuban on School Reform and Classroom Practice

  • Like cancer ads, Miller’s words aim for the emotions, not the head. Those who read ads for a cancer center already have the disease and fear death; they seek hope that the center will cure the disease. The experts invited to the House Committee hearings are already true believers and will say what the Chair and champions of more technological aids in classrooms already know to be true in their hearts and want to hear.
  • Were such scrutiny undertaken, a self-evident truth would emerge: too much emotional appeal and too little hard thinking hurt those seeking miracles from cancer centers and from schools buying new electronic devices.

Beating the Odds — Crooked Timber

  • how difficult it is to get a school without the above qualities to have them
  • how difficult it is to maintain these qualities
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