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31 Aug 09
kiss my black ads: Have Mercy! A history of African-American-Targeted Advertising. By Paul Smalera
08 Mar 09
ANA Study: 77% US Marketers Will Cut Ad Budgets
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From Ad Age:
“In case you weren’t sure, it really is worse than we thought. In a new survey conducted by the Association of National Advertisers and released today, 77% of marketers indicated that they plan to reduce their advertising campaign media budgets
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“68% plan to ‘challenge’ agencies to reduce internal expenses and/or identify cost reductions; and 48% are looking at reducing agency compensation today.”
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