zahlen - flo kane on Diigo

08 Jul 09

rise of new, highly interactive mobile platforms and networks that increasingly capture our attention and time
spending will increase
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- of 34% –

06 Jul 09

Delivering Digital Marketing - eMarketer

www.emarketer.com/Article.aspx - Preview

media convergence tv web online google research zahlen fakten streaming

oogle is effectively the UK’s eighth-most-popular TV channel in terms of audience attention—and its revenue per hour is 30 times that of commercial channel ITV1
BBC iPlayer carried 44% of all video streams seen on UK PC
4 more annotations...
- TV is still king
- Consumers expect multiplatform content
- Cross-platform ads really work, boosting brand recall and message recall in viewer samples by 40% or more.
- For now, in the UK at least, TV and Web are sitting at the same table.

Samsung Instinct surpasses iPhone in ad impressions: Millennial Media - Mobile Marketer - Research

www.mobilemarketer.com/...3521.html - Preview

samsung iphone mobile marketing research zahlen daten studie trends

increased to 59 million nationwide
There is a combination of more mobile users overall and increased page views per user and also a greater processing power, screen size and network speed of devices which is delivering a much-improved mobile Web experience

23 Jun 09

The ROI of being social at work | The AppGap

www.theappgap.com/i-of-being-social-at-work.html - Preview

socialnetworking productivity business trends future communication research zahlen psychologie

MIT research shows that 40% of creative teams productivity is directly explained by the amount of communication they have with others to discover, gather, and internalise information. In other MIT studies, research shows that employees with the most extensive digital networks are 7% more productive than their colleagues. Furthermore, those with the most cohesive face-to-face networks are 30% more productive.

15 Jun 09

Media Philosopher » A Social Media Best Practice: The Value of Growing your Share of Conversation

www.mediaphilosopher.com/...ing-your-share-of-conversation - Preview

socialmedia marketing metrics measurement zahlen analyse analytics monitoring shareofvoice shareofconversation howto uebersicht conversation

share of voice in social media amongst several competing brands, we would compare the number of articles, posts, tweets, videos or images where a brand and its competitors are mentioned
t is the degree to which a brand is associated with the problem or need that it is setting out to help with
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- A brand that personally engages and participates becomes less institutional and more human - an “unmasked brand” which is easier to know & trust
- start and ROI
- listening, learning, adding value, participating, etc.

10 Jun 09

msearchgroove » Blog Archive » The Real Value of The App Industry & The Real Opportunity For App Stores; Why Apple Doesn’t Rule The Roost

www.msearchgroove.com/...hy-apple-doesnt-rule-the-roost - Preview

mobile marketing apps research zahlen daten fakten study studie business trends

tled Apple has made no more than $20 - 45m in revenue from the app store,
Opera Mini’s success story underlines the potential of the app market beyond just the iPhone
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- If Apple can do nearly $1 billion in sales its first year and has 10.8 percent smartphone market share worldwide, how much is the total smartphone app market worth
- direct app revenue, and does not include advertising, in-app sales, carrier data revenues, feature phone app sales, and other yet-to-be-developed revenue models
- $3.2 billion in 2009 alone

08 Jun 09

Real-Life WOM Beats Online by Wide Margin

www.marketingcharts.com/...eat-online-by-wide-margin-9345 - Preview

research wom marketing socialmedia online recommendation zahlen daten fakten zielgruppe influence

34% of American consumers bought a product or service based on a recommendation from a friend or relative, while 25% bought based upon a recommendation from their spouse or partner
nly 5% bought a product based on a referral based on what a blogger had to say
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- Most people base a recommendation on price and convenience
- 64% of respondents say that price drives them to recommend
- uality (55%) and convenience (33%) rate second and third
- Asians (14%) and Hispanics (10%) are also more likely to report being influenced by bloggers to purchase a specific product or service
- shoppers are increasing their due diligence by looking at online reviews, and that nine in 10 shoppers steer clear of e-tailers with bad reviews.

26 May 09

MobiAD » Mobile Advertising News » UK Mobile Advertising Spend Doubled In 2008

www.mobiadnews.com/?p=3580 - Preview

research zahlen mobile daten fakten advertising marketing trends

total figure
£28.6 million, an increase of 99.2% year on year.
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- Mobile internet usage grew from 8.6m in Dec 2007 to over 11m in Dec 2008
- 70% of mobile media users find innovative ad formats actively appealing.

Social media doesn't drive purchasing decisions: report | Blog | Econsultancy

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research socialmedia marketing zahlen daten fakten interaktion kaufentscheidung decision influence einfluss

less than 5% of social media participants aged 13 to 54 "regularly turn to these sites for guidance on purchase decisions
Only 16% of the respondents agreed that they'd be more likely to purchase a product or service from a brand advertising on social media websites
1 more annotations...
- brands can gain a lot from interacting more intimately with consumers.

25 May 09

In South Korea, All of Life Is Mobile - NYTimes.com

www.nytimes.com/...25iht-mobile.htm - Preview

mobile marketing society gesellschaft trends technologie technology zweinull zukunft digital zahlen fakten daten

mobile gift-giving possible
Each day, 70,000 mobile gifts
4 more annotations...
- Public transportation, convenience stores, Internet cafes, discount stores and online shopping malls accept credit cards or T-money by mobile
- But most shops and restaurants do not,
- In 2008, 22.8 trillion won changed hands each day through Internet banking in South Korea
- Of that amount, mobile handsets handled only 151 billion won, less than 1 percent, according to the Bank of Korea

14 May 09

Does Anyone Trust the Media? - eMarketer

sortiert nach laendern

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research glaubwuerdigkeit reputation werbewirkung studie zahlen

Globally, the most trusted information source was friends, with 42% of those surveyed saying that they trusted word-of-mouth recommendations. About an equal number trusted TV news (41%), online news (40%) and newspapers (39%).

Themenblog » Blog Archiv » Welchen Marken wir wo glauben schenken…

themenblog.de/?p=937 - Preview

research socialmedia marketing zahlen daten fakten analyse studie community werbewirkung glaubwuerdigkeit reputation

“talkable brands”, wie er sie nennt, wünschen sich 42 Prozent der erwachsenen Internetnutzer in USA eine Möglichkeit, online mit ihrer Lieblingsmarke zu agieren.
Diskussionsforen
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- 20 Prozent bevorzugen Videos und rund 17 Prozent legen wert auf ein Profil in einem der sozialen Netzwerke
- If your brand is talkable, your social efforts will surface the brand enthusiasts who have the most influence. If it’s boring, your social applications will help you find your rare but valuable brand enthusiasts, or even generate a few
- gerade einmal 12 Prozent der Befragten einen Markenblog lesen möchten
- Unternehmensblog mit 18 Prozent das am wenigsten vertrauenswürdige Medium
- E-Mail von Bekannten und Freunden als gute Informationsquell
- bedeutet einen hohen Zeitaufwand

04 May 09

Soziale Netzwerke und ihre Nutzer :: deutsche-startups.de

www.deutsche-startups.de/...le-netzwerke-und-ihre-nutzer-3 - Preview

studie research zahlen daten fakten socialmedia networks netzwerke statistik analyse analytics

Der wichtigste Marktbeschleuniger ist dabei hierzulande wer-kennt-wen.de
Die Arbeitsgemeinschaft Online Forschung (AGOF) zählte bei der RTL-Beteiligung im vierten Quartal des vergangenen Jahres 5,71 Millionen Unique User im Monat. Im Vergleich zu den internet facts 2008-III ist dies ein stattliches Plus von 25,5 % oder 1,15 Millionen Unique User.
7 more annotations...
- 5,71 Millionen Unique User im Monat
- Plus von 25,5 %
- studiVZ (www.studivz.net)
- 5,29 Millionen Unique User
- Minus von 2,2 %
- meinVZ
- 3,27 Millionen Unique User

Studie: Nur 15% nehmen Suchwortanzeigen wahr

www.thestrategyweb.com/5-nehmen-suchwortanzeigen-wahr - Preview

studie research zahlen daten fakten seo sem marketing suche

1. Top-Link 73%

2. Top-Link 89%

3. Top-Link 93%
Interessanterweise erhält die zweite Position mit 20% die meiste Aufmerksamkeit

27 Apr 09

UTalkMarketing - Businesses are yet to embrace the Twittering phenomenon

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socialmedia marketing kanaele channels zahlen research fakten

23 Apr 09

TP: Bad Banks - der finale Rettungsakt

www.heise.de/...1.html - Preview

krise finanz badbank vertrauen verlust kapitalismus gesellschaft zahlen fakten

853 Mrd. Euro.
beträgt der Anteil "normaler" Kreditgeschäfte im modernen Bankengeschäft lediglich 10 bis 20% der Bilanzsumme, der Rest sei "artifiziell",
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- 4.000 Mrd. US$. Das Finanzministerium selbst beziffert die potentiellen Ausfallrisiken in den Bilanzen deutscher Banken auf 853 Mrd. Euro, während CDU-Finanzexperte Otto Bernhardt das Ausfallrisiko auf "irgendwo zwischen 500 und 1.000 Mrd. Euro
- jüngsten Statistiken der Bundesbank lediglich ein Eigenkapital von 415 Mrd. Euro
- Schlussfolgerung nur lauten, dass der gesamte Bankensektor de facto bereits insolvent ist
- Soffin geht von einer realen Ausfallrate von 5% aus – bei 850 Mrd. Euro wären dies immerhin 42,5 Mrd. Euro
- Finanzmarktexperten halten reale Ausfallraten in Höhe von 15 bis 25% für wesentlich wahrscheinlicher

21 Apr 09

Consumers want brand mentions, not ads: report | Blog | Econsultancy

econsultancy.com/...-brand-mentions-not-ads-report - Preview

socialmedia marketing research zahlen daten fakten studie conversation dialog brand

50% of the consumers surveyed said they were likely to read and take action
especially true of young consumers; 67%
2 more annotations...
- pop-up ads and banner ads didn't fare so well
- Search ads and email links did better

20 Apr 09

PR 2.0: Is Social Media Marketing Recession Proof?

www.briansolis.com/...media-marketing-recession.html - Preview

research social media marketing zweinull artikel zahlen

39% claim to establishing a method for engaging consumers in online conversations. 26% instilled an organizational focus on social media
80% reported that social media programs were indeed in effe
3 more annotations...
- ccording to MarketingSherpa, social media had a positive impact ranging from 50% to over 90%.
- consumers reported obtaining information regarding brands. 70% attributed social communities and networks as their primary source, which notched higher than the company site
- What’s common however, is that listening and observing is the key to learning

10 Apr 09

netpop-social-networks-40-million-americans-contribute-december-2008.jpg

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social media marketing research zahlen daten fakten data networkers zweinull charts

PR 2.0: Twitter Traffic Surges to 10 Million: The Demographics Driving the Growth

www.briansolis.com/...ffic-surges-to-10-million.html - Preview

twitter research zahlen daten fakten social media marketing metrics analytics analyse zweinull trends

flo kane's Library tagged zahlen → View Popular

The Decline of Traditional Advertising and the Rise of Social Media | PR2.0

Delivering Digital Marketing - eMarketer

Samsung Instinct surpasses iPhone in ad impressions: Millennial Media - Mobile Marketer - Research

The ROI of being social at work | The AppGap

Media Philosopher » A Social Media Best Practice: The Value of Growing your Share of Conversation

msearchgroove » Blog Archive » The Real Value of The App Industry & The Real Opportunity For App Stores; Why Apple Doesn’t Rule The Roost

Real-Life WOM Beats Online by Wide Margin

MobiAD » Mobile Advertising News » UK Mobile Advertising Spend Doubled In 2008

Social media doesn't drive purchasing decisions: report | Blog | Econsultancy

In South Korea, All of Life Is Mobile - NYTimes.com

Does Anyone Trust the Media? - eMarketer

Themenblog » Blog Archiv » Welchen Marken wir wo glauben schenken…

Soziale Netzwerke und ihre Nutzer :: deutsche-startups.de

Studie: Nur 15% nehmen Suchwortanzeigen wahr

UTalkMarketing - Businesses are yet to embrace the Twittering phenomenon

TP: Bad Banks - der finale Rettungsakt

Consumers want brand mentions, not ads: report | Blog | Econsultancy

PR 2.0: Is Social Media Marketing Recession Proof?

netpop-social-networks-40-million-americans-contribute-december-2008.jpg

PR 2.0: Twitter Traffic Surges to 10 Million: The Demographics Driving the Growth

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