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22 Jun 09

Tom Graves » Blog Archive » The structure of enterprise architecture

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organisation theorie theory business management enterprise2.0 strategy

markets are conversations
‘four dimensions’
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- physical ‘things’
  virtual information and imagined space
  relations between people
  aspirations for individual and shared purpose

Enterprises and Social Media: 5 Must-Haves

www.readwriteweb.com/..._social_media_5_must-haves.php - Preview

socialmedia marketing branding theory theorie strategy strategie managementtheorie management

Customers increasingly expect to engage with brands instantaneously and satisfactorily
To survive, brands know they must interact with their customers in new ways across all channels: from outbound marketing to product feedback to sales to support.
3 more annotations...
- People with this quality regularly interact with others online, use various social media conversation tools, are passionate about communities, and can mobilize others with a 140-character line
- ability to articulate and translate this in-the-trenches knowledge in a way that makes sense to corporations
- The corporation today must first figure out its goals in the Web 2.0 world, set relevant metrics, invest in understanding customer needs, and map out an actionable plan it can implement

15 Jun 09

The Hitchhikers Guide to The Communication Ideal | Jonathan MacDonald

www.jonathanmacdonald.com/?p=3412 - Preview

trends change new media old digitalvagabundo theorie theory socialmedia interaktion interaction mediendemokratie

existing landscape, has ultra-effective capabilities to be ultra-connected to one another, along with information and content
more personal
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- more trustworthy
- I&C are not people at all - they are information, content, products, services, etc
- Citizens have a multitude of networks that are centered around shared belief, shared purpose, shared circumstance and shared DNA

22 May 09

The Law of the Pack - HBR.org

hbr.harvardbusiness.org/...1 - Preview

networks netzwerk netzwerkeffekte theorie theory socialmedia trends

The Internet is a network of networks,
one-to-many—or broadcast—network
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- one-to-one—or transactional—network
- many-to-many—or group-forming—network
- GFNs,
- Metcalfe’s Law,
- etcalfe’s Law understates the value created by a group-forming network as it grows
- the number of possible groups equals 2ⁿ. So the value of a GFN increases exponentially, in proportion to 2ⁿ
- most powerful application of Reed’s Law may be in the business-to-business space.

19 Mar 09

VizEdu » Blog Archive » What is Social Media?

social media is the fusion of technology and social behavior

vizedu.com/...what-is-social-media - Preview

social media definition erklaerung theorie video animation zweinull

10 Mar 09

Blogging | Online Medien, User Experience, Digitale Kommunikation - themashazine.com

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grundlagen theorie zweinull blog blogging social web media uebersicht magazine online nachschlagen

trainingkonzepte: The Micro-Sociology of Networks

trainingkonzepte.blogspot.com/...cro-sociology-of-networks.html - Preview

soziologie social networks netzwerk theorie verhalten marketing branding praesentation zweinull media socialmedia medien

09 Jan 09

Werbung: Das Komplexitätsproblem von Social-Media-Marketing » netzwertig.com

1:n vs n:n (n:m)

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social media theorie kommunikation werbung artikel blog analyse

17 Sep 08

Chester I. Barnard

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barnard uebersicht theorie

Chester Barnard - Brownlow Commission Excerpts

www.albany.edu/...barnard.html - Preview

barnard organisation theorie exzerpt

05 Sep 08

Organizations and Markets

organizationsandmarkets.com - Preview

forschung wissenschaft blog organisation theorie artikel

10 Jun 08

textlog.de - Historische Texte und Wörterbücher

klassiker aus philosophie, politik und literatur online im volltext

www.textlog.de/ - Preview

bildung philosophie philosophy literatur literature politik gesellschaft online klassiker soziologie theorie deutsch kultur

31 Jul 07

Strategie. Methoden, Modelle und Theorien

zusammenfassung von tools, theoretischen konzepten und einzelnen begriffen, figuren etc.

www.12manage.com/i_s_de.html - Preview

kompetenzsimulation uebersicht tool theorie

07 Jan 07

managementtheorien

uebersicht ueber managementtheorien und mehr

telecollege.dcccd.edu/...mgmt_history.htm - Preview

netzwerk theorie managementtheorie uebersicht studium wissen entscheidung virtualisierung taylor coase williamson klassiker

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