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06 Jul 09

Delivering Digital Marketing - eMarketer

  • oogle is effectively the UK’s eighth-most-popular TV channel in terms of audience attention—and its revenue per hour is 30 times that of commercial channel ITV1
  • BBC iPlayer carried 44% of all video streams seen on UK PC
  • 4 more annotations...
15 Jun 09

The Hitchhikers Guide to The Communication Ideal | Jonathan MacDonald

  • existing landscape, has ultra-effective capabilities to be ultra-connected to one another, along with information and content
  • more trustworthy
  • 3 more annotations...
20 Apr 09

PR 2.0: Is Social Media Marketing Recession Proof?

  • 39% claim to establishing a method for engaging consumers in online conversations. 26% instilled an organizational focus on social media
  • 80% reported that social media programs were indeed in effe
  • 3 more annotations...

Erfolg durch User ROI. Welchen Mehrwert haben Marken in Social Media für den User. | ethority weblog

1) transparenz in puncto sozialer erwartung und produktqualitaet, 2) servicequalitaet, 3) einbezug in produktgestaltung, 4) komm.kontrolle, 5) oekonomisch: netzwerke bleiben gratis, 6) inspiration durch interessante geschichten

www.ethority.de/...n-in-social-media-fur-den-user - Preview

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10 ways to measure social media success | Blog | Econsultancy

1) traffic, 2) interaction, 3) sales, 4) leads, 5) search marketing, 6) brand metrics, 7) pr, 8) customer engagement, 9) retention, 10) profits

econsultancy.com/...o-measure-social-media-success - Preview

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