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Delivering Digital Marketing - eMarketer
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oogle is effectively the UK’s eighth-most-popular TV channel in terms of audience attention—and its revenue per hour is 30 times that of commercial channel ITV1
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BBC iPlayer carried 44% of all video streams seen on UK PC
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The Hitchhikers Guide to The Communication Ideal | Jonathan MacDonald
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existing landscape, has ultra-effective capabilities to be ultra-connected to one another, along with information and content
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more trustworthy
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PR 2.0: Is Social Media Marketing Recession Proof?
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39% claim to establishing a method for engaging consumers in online conversations. 26% instilled an organizational focus on social media
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80% reported that social media programs were indeed in effe
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PR 2.0: Facebook Now 200 Million Strong
General Growth
User Engagement
Applications
International Growth
Platform
Mobile
VizEdu » Blog Archive » What is Social Media?
social media is the fusion of technology and social behavior
Superhype » Blog Archive » Razorfish publishes 2009 Digital Outlook Report
1. portals losing their grip
2. social influence - not only media
3. rise of the long tail of tv
Erfolg durch User ROI. Welchen Mehrwert haben Marken in Social Media für den User. | ethority weblog
1) transparenz in puncto sozialer erwartung und produktqualitaet, 2) servicequalitaet, 3) einbezug in produktgestaltung, 4) komm.kontrolle, 5) oekonomisch: netzwerke bleiben gratis, 6) inspiration durch interessante geschichten
10 ways to measure social media success | Blog | Econsultancy
1) traffic, 2) interaction, 3) sales, 4) leads, 5) search marketing, 6) brand metrics, 7) pr, 8) customer engagement, 9) retention, 10) profits
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Blog World Expo - Exhibitors
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Blog World Expo -Sponsors
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Credibility in the New News
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