Skip to main content

flo kane's Library tagged marketing → View Popular

Filter:
All
Annotated

27 Jul 09

Augmented Reality Examples - Merging Virtual and Real Life - kira's posterous

kira.posterous.com/ty-examples-merging-virtual-an - Preview

augmented reality examples bestpractice beispiele marketing

08 Jul 09

The Decline of Traditional Advertising and the Rise of Social Media | PR2.0

www.briansolis.com/...g-and-the-rise-of-social-media - Preview

research socialmedia marketing zahlen growth wachstum trends mobile advertising zukunft business

rise of new, highly interactive mobile platforms and networks that increasingly capture our attention and time
spending will increase
1 more annotations...
- of 34% –

06 Jul 09

Samsung Instinct surpasses iPhone in ad impressions: Millennial Media - Mobile Marketer - Research

www.mobilemarketer.com/...3521.html - Preview

samsung iphone mobile marketing research zahlen daten studie trends

increased to 59 million nationwide
There is a combination of more mobile users overall and increased page views per user and also a greater processing power, screen size and network speed of devices which is delivering a much-improved mobile Web experience

30 Jun 09

Trend Spotting Service Trendrr Switches to Freemium Model

mashable.com/...trendrr-freemium - Preview

trends monitoring socialmedia marketing buzz twitter analytics research metrics service tool

22 Jun 09

How to Be Generous: A Guide for Social Media Brands

mashable.com/...social-media-generosity - Preview

socialmedia marketing branding inspiration influence conversation sharing strategy tools zweinull corporate communication pr brands bestpractice examples beispiele

third shift – from over-protection to generosity will need to be made
Instead, the recommendation is that the line be moved – that you consider the nature of the intellectual property around your brand, and determine which of it would be more effective if shared rather than protected

Enterprises and Social Media: 5 Must-Haves

www.readwriteweb.com/..._social_media_5_must-haves.php - Preview

socialmedia marketing branding theory theorie strategy strategie managementtheorie management

Customers increasingly expect to engage with brands instantaneously and satisfactorily
To survive, brands know they must interact with their customers in new ways across all channels: from outbound marketing to product feedback to sales to support.
3 more annotations...
- People with this quality regularly interact with others online, use various social media conversation tools, are passionate about communities, and can mobilize others with a 140-character line
- ability to articulate and translate this in-the-trenches knowledge in a way that makes sense to corporations
- The corporation today must first figure out its goals in the Web 2.0 world, set relevant metrics, invest in understanding customer needs, and map out an actionable plan it can implement

15 Jun 09

Media Philosopher » A Social Media Best Practice: The Value of Growing your Share of Conversation

www.mediaphilosopher.com/...ing-your-share-of-conversation - Preview

socialmedia marketing metrics measurement zahlen analyse analytics monitoring shareofvoice shareofconversation howto uebersicht conversation

share of voice in social media amongst several competing brands, we would compare the number of articles, posts, tweets, videos or images where a brand and its competitors are mentioned
t is the degree to which a brand is associated with the problem or need that it is setting out to help with
3 more annotations...
- A brand that personally engages and participates becomes less institutional and more human - an “unmasked brand” which is easier to know & trust
- start and ROI
- listening, learning, adding value, participating, etc.

MediaPost Publications The Value of Web Relationships 06/11/2009

www.mediapost.com/publications - Preview

crm socialmedia marketing bestpractice beispiel example branding conversation

overabundance of choice with little differentiation
Abundance of Choice + Product Parity = Consumer Apathy
7 more annotations...
- even a popular brand cannot remain competitive without constant self-examination and the desire to reinvent itself and invigorate the consumer
- ave proofs of purchase from box tops to purchase products through a specialty catalog
- The reason this loyalty program lasted for 77 years
- Enter the Internet as the perfect tool to deliver on consumer expectations beyond share of wallet and product benefits
- Crystal Light's "U-Pump-it-Up"
- New Balance's NB FITS
- iving consumers a great product is the price of entry for them to like your brand. Giving consumers a great personalized product to fit their life creates a complete customer experience

10 Jun 09

msearchgroove » Blog Archive » The Real Value of The App Industry & The Real Opportunity For App Stores; Why Apple Doesn’t Rule The Roost

www.msearchgroove.com/...hy-apple-doesnt-rule-the-roost - Preview

mobile marketing apps research zahlen daten fakten study studie business trends

tled Apple has made no more than $20 - 45m in revenue from the app store,
Opera Mini’s success story underlines the potential of the app market beyond just the iPhone
3 more annotations...
- If Apple can do nearly $1 billion in sales its first year and has 10.8 percent smartphone market share worldwide, how much is the total smartphone app market worth
- $3.2 billion in 2009 alone
- direct app revenue, and does not include advertising, in-app sales, carrier data revenues, feature phone app sales, and other yet-to-be-developed revenue models

08 Jun 09

Real-Life WOM Beats Online by Wide Margin

www.marketingcharts.com/...eat-online-by-wide-margin-9345 - Preview

research wom marketing socialmedia online recommendation zahlen daten fakten zielgruppe influence

34% of American consumers bought a product or service based on a recommendation from a friend or relative, while 25% bought based upon a recommendation from their spouse or partner
nly 5% bought a product based on a referral based on what a blogger had to say
5 more annotations...
- Most people base a recommendation on price and convenience
- 64% of respondents say that price drives them to recommend
- uality (55%) and convenience (33%) rate second and third
- Asians (14%) and Hispanics (10%) are also more likely to report being influenced by bloggers to purchase a specific product or service
- shoppers are increasing their due diligence by looking at online reviews, and that nine in 10 shoppers steer clear of e-tailers with bad reviews.

29 May 09

Addictomatic: Inhale the Web

addictomatic.com - Preview

buzz socialmedia marketing research search suche monitoring

27 May 09

Alexa the Web Information Company

www.alexa.com - Preview

socialmedia marketing research suche analyse website analytics traffic popularity

Twazzup: Search twitter. Get real insights.

www.twazzup.com - Preview

socialmedia marketing research suche twitter

Topsy

topsy.com - Preview

socialmedia marketing research suche twitter

Radian6 - Social Media Monitoring, Measurement and Engagement

www.radian6.com/home - Preview

socialmedia marketing research suche buzz monitoring company unternehmen business

Real Time Search - Social Mention

socialmention.com - Preview

socialmedia marketing research suche buzz monitoring

26 May 09

MobiAD » Mobile Advertising News » UK Mobile Advertising Spend Doubled In 2008

www.mobiadnews.com/?p=3580 - Preview

research zahlen mobile daten fakten advertising marketing trends

total figure
£28.6 million, an increase of 99.2% year on year.
2 more annotations...
- Mobile internet usage grew from 8.6m in Dec 2007 to over 11m in Dec 2008
- 70% of mobile media users find innovative ad formats actively appealing.

Social media doesn't drive purchasing decisions: report | Blog | Econsultancy

econsultancy.com/...ve-purchasing-decisions-report - Preview

research socialmedia marketing zahlen daten fakten interaktion kaufentscheidung decision influence einfluss

less than 5% of social media participants aged 13 to 54 "regularly turn to these sites for guidance on purchase decisions
Only 16% of the respondents agreed that they'd be more likely to purchase a product or service from a brand advertising on social media websites
1 more annotations...
- brands can gain a lot from interacting more intimately with consumers.

25 May 09

In South Korea, All of Life Is Mobile - NYTimes.com

www.nytimes.com/...25iht-mobile.htm - Preview

mobile marketing society gesellschaft trends technologie technology zweinull zukunft digital zahlen fakten daten

mobile gift-giving possible
Each day, 70,000 mobile gifts
4 more annotations...
- Public transportation, convenience stores, Internet cafes, discount stores and online shopping malls accept credit cards or T-money by mobile
- But most shops and restaurants do not,
- In 2008, 22.8 trillion won changed hands each day through Internet banking in South Korea
- Of that amount, mobile handsets handled only 151 billion won, less than 1 percent, according to the Bank of Korea

22 May 09

Twitter: A Marketer's Duct Tape - John Sviokla - HarvardBusiness.org

blogs.harvardbusiness.org/...ter_a_marketers_duct_tape.html - Preview

twitter corporate communication unternehmenskommunikation bestpractice links socialmedia strategy marketing

Super Bowl tweets developed by the New York Times, to Pepsi's integration of Twitter with geographic information at the spectacularly popular South by Southwest festival, to Whole Foods tweeting recipes. Almost every major media outlet is tweeting, the Apple App Store has over 100 Twitter applications
first, the design
3 more annotations...
- Second, Twitter has an open technical architecture.
- very easy for people to join, and to self-organize
- Third

1 - 20 of 89 Next › Last »

Showing 20▼ items per page

Selected Tags

marketing

Related Tags

Sponsored Links

Ads by Google

Top Contributors

Click in to find related links.

See more »

Groups interested in marketing

MASTERLISTBUILDER

Members (8)

bookmarks (197)
International Business and Trade Group

Members (147)

bookmarks (791)
Remembrance

Members (6)

bookmarks (199)

See more »

Related Lists on Diigo

IBP_overview

iBusinessPromoter (IBP) is ...

Items: 13 | Visits: 310

Created by: nmstrategies _
ZM Marketing

Items: 87 | Visits: 248

Created by: Werner Trotter
Online Marketing Linksammlung

Items: 194 | Visits: 471

Created by: Werner Trotter

See more »

Diigo is about better ways to research, share and collaborate on information. Learn more »

Join Diigo