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16 Jul 09

Now pay attention! - RN Future Tense - 16 July 2009

Chris Saad: I'm not sure that it would replace money. I think that it will be seen as the key driver for purchasing decisions, and measuring purchasing decisions or measuring trends in purchasing decisions, and sentiments, and brand value. I think the day and age where actual currency is replaced by attention is probably so far off that it's in the realm of you know, we can't predict it. I think before attention ever takes over as a form of monetary value I think influence or reputation is a much more interesting form of currency, where you can measure the contribution somebody makes to a community, you can give them some of your reputation, they can earn reputation, they can swap reputations for goods and services, seems like an interesting idea, one that's still very, very far off, probably more realistic than using attention as a form of currency anyway, as a direct form of currency.

www.abc.net.au/...2619950.htm - Preview

business economy attention currency money advertising media marketing information_overload

  • Chris Saad: I'm not sure that it would replace money. I think that it will be seen as the key driver for purchasing decisions, and measuring purchasing decisions or measuring trends in purchasing decisions, and sentiments, and brand value. I think the day and age where actual currency is replaced by attention is probably so far off that it's in the realm of you know, we can't predict it. I think before attention ever takes over as a form of monetary value I think influence or reputation is a much more interesting form of currency, where you can measure the contribution somebody makes to a community, you can give them some of your reputation, they can earn reputation, they can swap reputations for goods and services, seems like an interesting idea, one that's still very, very far off, probably more realistic than using attention as a form of currency anyway, as a direct form of currency.

06 Jul 09

Tweetraising: The Potential For Charities On Twitter - washingtonpost.com

Twitter has been hailed as an incredibly useful marketing tool for businesses and brands, both big and small, to disseminate information and engage with consumers on a massive scale. But what about non-profits? The ability to use social media to fundraise for charitable purposes has been questionable. A few months ago, the Washington Post

www.washingtonpost.com/...AR2009070502401.html - Preview

twitter philanthropy charities non-profits marketing money tweetraising

04 Jun 09

Flash activists use social media to drum up support - USATODAY.com

The Seattle-based online marketer is part of a new wave of protesters, called "flash activists," who use an arsenal of social-media tools — Facebook, MySpace, Twitter, blogs and Wikis to organize hundreds — sometimes thousands — of people to gather at events and express their views.

www.usatoday.com/...flash-activists-protests_N.htm - Preview

flash activists marketing advocacy social_media

19 May 09

Web 2.0 | Connecting Up Australia Guide to online advocacy

* nonprofit
* Internet and Web
* Web 2.0

The Internet has opened up many possibilities for rights advocates. In order to make the best use of the online world for their campaigns, however, advocates need to know what services are available, how they can be used in an advocacy campaign, who owns them and their hidden dangers.

The Quick 'n Easy Guide to Online Advocacy (http://onlineadvocacy.tacticaltech.org ) developed by Tactical Tech (http://www.tacticaltech.org), aims to expose advocates to online services that are quick to use and easy to understand. The guide provide descriptions of online services including social networking sites, image and video hosting services, and services that enhance an organizations web presence.

www.connectingup.org/...14 - Preview

advocacy internet nonprofits marketing

29 Dec 08

PDN - Who are Positive Deviants?

Positive Deviance is no longer on the Fringe/Edge; it has moved to the Realm of the Cool. How do I know? There is an Harvard Business Review: Your Company's Secret Change Agents and the Ford Foundation has funded a Positive Deviance Initiative at Tufts University in Boston. When the concept of Positive Deviance reaches both Harvard and the Ford Foundation it is no longer on the fringe/edge. We are now in the Realm of the Cool. The probability of Positive Deviance being a major force has dramatically increased.

www.posdev.net/...index.php - Preview

positive_deviance Harvard marketing change selling networking

  • Positive Deviance is no longer on the Fringe/Edge; it has moved to the Realm of
    the Cool.  How do I know?  There is an Harvard Business Review: Your Company's Secret Change
    Agents
    and the Ford Foundation has funded a Positive Deviance Initiative at
    Tufts University in Boston.  When the concept of Positive Deviance reaches
    both Harvard and the Ford Foundation it is no longer on the
    fringe/edge.   We are now in the Realm of the Cool.   The
    probability of Positive Deviance being a major force has dramatically increased
19 May 07

Social Science Research Network (SSRN) Home Page - hundreds of abstracts on all sorts of subjects - for free.

Access to numerous absracts on quality research on all the topics listed below. This site prides itself on communicating clearly - so these scholarly articles are readable for non-experts. Moreover, they have received many awards for the website.

www.ssrn.com - Preview

wendysweds social science research information management communication environment economics law finance negotiation entrepeneur accounting marketing website

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