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Filiberto Selvas's Library tagged Metrics   View Popular

23 Oct 09

How to Measure Social Media Success | SEO Book.com

Agree with this post:

Meaningful & Consistent Metrics give way to benchmarks and best practice identificaiton.

"- meaningful metrics related to the underlying business objectives - that could be analysed alongside their other marketing campaigns. "

www.seobook.com/al-media-marketing-measurement - Preview

Social Metrics

14 Oct 09

Managing Social Customers for Profit - destinationCRM.com

"Georgia State University professor Dr. V. Kumar introduced new measurements beyond CLV: customer brand value (CBV) and customer referral value (CRV). Together they provide a rounded forecast of future customer behaviors and a way to quantify the real value of social customers, instead of merely the potential profit they represent. Remember that low-to-mid-value customer who has some influence? CRV shows the real value she represents to you."

www.destinationcrm.com/...ustomers-for-Profit-55513.aspx - Preview

Social CRM ROI Metrics

01 Oct 09

Online Measurement: 16% of the Web Clicking Display Ads - Advertising Age - Digital

Endangered species: "8% of Internet users account for 85% Ad Clicks" (down from 16% 2 years ago) http://bit.ly/FsbV1

adage.com/...article - Preview

Advertisement Metrics measurement

26 Nov 08

PR Squared: More on the Menace of Marketing Measurement

Right on the spot!
"The bigger challenges relate to the time; the expense; the lack of agreed-to approaches and relevant metrics (as in “what’s relevant?”); and, the potential need to collaborate at both a strategy and a systems-level with external agencies"

www.pr-squared.com/...on_the_menace_of_marketin.html - Preview

Social Media Metrics

20 Nov 08

SN Report - Geographic - Demographic and Traffic Data

Very interesting report; one of the things that immediately jumps to mind for me is the need to keep your strategy (how are you going to leverage Social Media to achieve your business objectives) independent from your choice of networks (channels) that you are going to use to apply the tactics associated with it.

www.ignitesocialmedia.com/social-network-analysis-report - Preview

Social Media Metrics

  • The 2008 Social Network Analysis Report - Geographic - Demographic and Traffic
    Data Revealed
14 Nov 08

Why Social Media is More Measurable Than Traditional Media

Agree with this; the challenge is that (as an agency) we normally work for a sub group within a client that only cares for a small portion of this overall impact.

www.jmorganmarketing.com/surable-than-traditional-media - Preview

Social Media Metrics

  • The key to understanding social media success and ROI is not to look at
    individual metrics because you will completely misrepresent and misunderstand
    its effect.  You need to look at many variables as a whole to see the big
    picture and overall social media impact.
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