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PR Squared: More on the Menace of Marketing Measurement

Right on the spot!
"The bigger challenges relate to the time; the expense; the lack of agreed-to approaches and relevant metrics (as in “what’s relevant?”); and, the potential need to collaborate at both a strategy and a systems-level with external agencies"

Tags: Social, Media, Metrics on 2008-11-26 -All Annotations (0) -About

more fromwww.pr-squared.com

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SN Report - Geographic - Demographic and Traffic Data

Very interesting report; one of the things that immediately jumps to mind for me is the need to keep your strategy (how are you going to leverage Social Media to achieve your business objectives) independent from your choice of networks (channels) that you are going to use to apply the tactics associated with it.

Tags: Social, Media, Metrics on 2008-11-20 and saved by 28 people -All Annotations (1) -About

more fromwww.ignitesocialmedia.com

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Why Social Media is More Measurable Than Traditional Media

Agree with this; the challenge is that (as an agency) we normally work for a sub group within a client that only cares for a small portion of this overall impact.

Tags: Social, Media, Metrics on 2008-11-14 and saved by 7 people -All Annotations (1) -About

more fromwww.jmorganmarketing.com

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