The 2008 Social Network Analysis Report - Geographic - Demographic and Traffic
Data Revealed
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PR Squared: More on the Menace of Marketing Measurement
Right on the spot!
"The bigger challenges relate to the time; the expense; the lack of agreed-to approaches and relevant metrics (as in “what’s relevant?”); and, the potential need to collaborate at both a strategy and a systems-level with external agencies"
more fromwww.pr-squared.com
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SN Report - Geographic - Demographic and Traffic Data
Very interesting report; one of the things that immediately jumps to mind for me is the need to keep your strategy (how are you going to leverage Social Media to achieve your business objectives) independent from your choice of networks (channels) that you are going to use to apply the tactics associated with it.
more fromwww.ignitesocialmedia.com
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Why Social Media is More Measurable Than Traditional Media
Agree with this; the challenge is that (as an agency) we normally work for a sub group within a client that only cares for a small portion of this overall impact.
more fromwww.jmorganmarketing.com
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