Filiberto Selvas's Library tagged Metrics →  View Popular

Agree with this post:

Meaningful & Consistent Metrics give way to benchmarks and best practice identificaiton.

"- meaningful metrics related to the underlying business objectives - that could be analysed alongside their other marketing campaigns. "

www.seobook.com/al-media-marketing-measurement - Preview

Social Metrics

"Georgia State University professor Dr. V. Kumar introduced new measurements beyond CLV: customer brand value (CBV) and customer referral value (CRV). Together they provide a rounded forecast of future customer behaviors and a way to quantify the real value of social customers, instead of merely the potential profit they represent. Remember that low-to-mid-value customer who has some influence? CRV shows the real value she represents to you."

www.destinationcrm.com/...ustomers-for-Profit-55513.aspx - Preview

Social CRM ROI Metrics

Endangered species: "8% of Internet users account for 85% Ad Clicks" (down from 16% 2 years ago) http://bit.ly/FsbV1

adage.com/...article - Preview

Advertisement Metrics measurement

Right on the spot!
"The bigger challenges relate to the time; the expense; the lack of agreed-to approaches and relevant metrics (as in “what’s relevant?”); and, the potential need to collaborate at both a strategy and a systems-level with external agencies"

www.pr-squared.com/...on_the_menace_of_marketin.html - Preview

Social Media Metrics

Very interesting report; one of the things that immediately jumps to mind for me is the need to keep your strategy (how are you going to leverage Social Media to achieve your business objectives) independent from your choice of networks (channels) that you are going to use to apply the tactics associated with it.

www.ignitesocialmedia.com/social-network-analysis-report - Preview

Social Media Metrics

Agree with this; the challenge is that (as an agency) we normally work for a sub group within a client that only cares for a small portion of this overall impact.

www.jmorganmarketing.com/surable-than-traditional-media - Preview

Social Media Metrics