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30 Sep 09

Forrester: Using Social Media To Create And Amplify Offline Influence

"Recommendations from offline friends are more influential than recommendations from online friends."

Strategies to create offline influence:

Events: tweet-ups and house parties are a great strategy for reaching a lot of people quickly.

Ambassador Programs: to build long-term relationships and ongoing influence, ambassador programs might be the right strategy for you.

blogs.forrester.com/...amplify-offline-influence.html - Preview

Social Media Influencers

26 Nov 08

Amazon.com Tries User-Generated Public Relations

This is a Win win and a sample of the power of Advocate/Influencer Programs:

amazon announced what it calls its “Holiday Customer Review Team.” These are six Amazon customers who are
particularly active in writing product reviews that it has offered to reporters to discuss gift picks. (They also contribute their recommendations on a page
on Amazon’s site.)

bits.blogs.nytimes.com/...ser-generated-public-relations - Preview

Social Media Influencers

13 Nov 08

Four Business Opportunities for the Evolved PR Agency

Engage and not manage, facilitate and not control, relate to and not leverage.
Extending has also other dimensions,; inside & out of the organization and the connection in between

www.web-strategist.com/...ties-for-the-evolved-pr-agency - Preview

Social Media Influencers

B) Council rather than conduit: Although strategic council has
been happening for many years, now that clients and influencers can connect
directly, this could result in a business shift resulting in more focus on
coaching, less on pitching. Mary Trigiani suggests the same.
C) Extend Social Strategy: Most firms don’t have a strategic
response to social media across the whole firm. While the young digital natives
may use these pervasive tools, they
lack strategic insight, yet the immigrant executives don’t fully understand
how these tools change the communication lines.