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Is Facebook Getting Uncool for 18-24s?
2 comments about this one:
1) A Social Strategy should never depend on any particular technology or Social Network; those play at the Tactical Level and you can keep your Strategy while changing the Tactics you choose to execute it.
2) I wonder if Facebook will now consider giving us more control and better user interfaces to choose what we share with whom; I have (as we all do) a potpourri list of friends; today I have to chose between diluting my updates or alienating most of them (my choice is to alienate; however many others dilute which diminishes the value and appeal of Facebook)
Filiberto
Recent Facebook Demographics - The Full Monty
fastest growing segment in the last 30 days? Females 55-65
"35 and older crowd makes up 48% of Facebook's population here in the U.S."
"in every single segment - there are more female users than male users of Facebook"
Facebook Aims to Extend Its Reach Across the Web - NYTimes.com
Two comments on this one:
1)Indeed Faceboon Connect is a powerful capability; but in order for that power to be fully exerted we need Facebook to come up with better ways to keep our social networks tidily separate from each other: my High School friends do not care about the same information from me as my social Media Tribe; I need them to see different things from me. Facebook: please figure out how to make this easy for me! (hint: metadata).
2)Not everything in Social will revolve around the “Friendship”; Social has (at least) three pivots: The human pivot (we the ones having the social exchange), the object pivot (that around which we are congregating) and the metadata pivot (the data we associate to the relationships and objects, which can be expressively assign or inferred). Depending on the objective and situation we can choose to have our efforts take advantage of one or more of these pivots.
Rocketvox » Millennials will abandon Facebook
Facebook needs to figure out how to allow users to EASILY keep their "worlds" appart and "safe" from each other
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Facebook’s safe collegial walls came down and let the creeps in. My daughter was
even outraged that I could come in and join. She did not want me in there. She
did not want me seeing what was arguably her private place. I am not a creep but
creeps came in as well. They used to laugh derisively about how creepy MySpace
was and now Facebook to them is the same kind of place. And wake up Facebook:
THEY ARE LEAVING as soon as they can.
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