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17 Nov 08

P&G's McConnell Not Sure Marketers Belong on Social Networks - Advertising Age - Digital

Mr. McConnell is delivering tough, but fair, words in this article. However I think the trick will be in the evoulation of the engagement form.. I do think that what a consumer chooses to write in public is fair game for engagement, as long as this is kept relevant and in good taste.. thoughts?

adage.com/...article - Preview

Social Media Contrarian

it depends on relevancy and value of the engagement... if it is worthwile it will be welcomed - filibertoselvas on 2008-11-17

"So the targeting is fantastic," Mr. McConnell said. "You can do really amazing
things. But I'm not so sure I want to be targeted like that. ... I don't think
everything every consumer says to someone else and writes down is somehow
monetizable by the media industry."