“If advertising is done in a relevant and credible way, young adults are
actually eager to interact, share opinions and even pass the message on,”
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The Key with all audiences is Relevancy & "Taste" (the later means different things for diff audiences)
If advertising is done in a relevant and credible way, young adults are actually eager to interact, share opinions and even pass the message on
more fromwww.emarketer.com
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SN Report - Geographic - Demographic and Traffic Data
Very interesting report; one of the things that immediately jumps to mind for me is the need to keep your strategy (how are you going to leverage Social Media to achieve your business objectives) independent from your choice of networks (channels) that you are going to use to apply the tactics associated with it.
more fromwww.ignitesocialmedia.com
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Study: CMOs Must Evolve to Meet New Marketing Challenges - MarketingVOX
Interesting study! Even when I don't agree with all the points & conclusions (i.e. I don't agree that "Effective advertising agencies and marketing partners must abandon the old paradigms and assist clients in embracing new technologies") There are other very valuable points in this report; my favorite:
"Integrate marketing with other forms of corporate communications. Both the interactive nature of
Web 2.0 technologies and the transparency of corporate messages among different constituenciessuch
as customers, investors, media, regulatory bodies and employees (past, present and future)demand
the integration of various forms of marketing and communications. Businesses can no longer segment
audiences and messages as if audiences dont talk to each other."
more fromwww.marketingvox.com
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P&G's McConnell Not Sure Marketers Belong on Social Networks - Advertising Age - Digital
Mr. McConnell is delivering tough, but fair, words in this article. However I think the trick will be in the evoulation of the engagement form.. I do think that what a consumer chooses to write in public is fair game for engagement, as long as this is kept relevant and in good taste.. thoughts?
more fromadage.com
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Academia Meets Social Marketing
Key for Facebook and others to figure out how to facilitate access while at the same time having a viable business model.
more fromwww.adweek.com
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Why Social Media is More Measurable Than Traditional Media
Agree with this; the challenge is that (as an agency) we normally work for a sub group within a client that only cares for a small portion of this overall impact.
more fromwww.jmorganmarketing.com
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Web Strategy (Advanced): Applying a Social Computing Strategy to the entire Product Lifecycle
Not new but so valuable; we need to think through the whole cycle!
more fromwww.web-strategist.com
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Four Business Opportunities for the Evolved PR Agency
Engage and not manage, facilitate and not control, relate to and not leverage.
Extending has also other dimensions,; inside & out of the organization and the connection in between
more fromwww.web-strategist.com
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Rocketvox » Millennials will abandon Facebook
Facebook needs to figure out how to allow users to EASILY keep their "worlds" appart and "safe" from each other
more fromwww.rocketvox.com
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A Pattern Language for Online Communities
Interesting post in Jake's blog; the Social Media space really needs to work on its semantics.
more fromwww.communityguy.com
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Fashion’s New Circuit: Social Networks - Media News - WWD.com
Online marketing is the most powerful way we can reach our younger customer,” said Sheena Sauvaire, Topshop’s head of marketing. “To be perfectly honest, we have to be using this medium.”
more fromwww.wwd.com
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Changing Patterns of Influence Through Social Media Explored in New Research Report : Society for New Communications Research
Report Download Location
more fromsncr.org
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This is social networking, Italian style | Technology | The Guardian
Culture has a big role on Social Media usage/value/impact..
more fromwww.guardian.co.uk
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How Nike's Social Network Sells to Runners - BusinessWeek
Integrating Offline Activities and Making them Social
more fromwww.businessweek.com
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Facebook membership surges to 120 million users | Webware : Cool Web apps for everyone - CNET
Social Media and CRM continue to converge!
more fromnews.cnet.com
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Building a Better Twitter - BusinessWeek
MicroBlogging as a tool; that can be applied to different uses in different context.
more fromwww.businessweek.com
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Ditch the Backpack: 100 Essential Web Tools for Virtual Students | eLearning Gurus
These tools could be used to allow consumers to collaborate and co-create with brands as well; I wonder what kind of partnerships could be possible?
more fromwww.elearningyellowpages.com
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It's the Conversation Economy, Stupid
What type of conversation are we trying to facilitate?
more fromwww.businessweek.com
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Why is "Why?" still the most under appreciated question? : Community Group Therapy
Important point by Sean O'Driscoll.. the ROI question (or even how to measure it) can't be answered till you have answered the "Why?" question
more fromcommunitygrouptherapy.com
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