Filiberto Selvas's Public Library

> The platform uses a wizard to set up the sweepstakes microsite, which companies can then customize with their rules, opt-in newsletters, and the appearance.
> Companies can also prompt entrants to their sweepstakes to start following their official Twitter accounts, which makes it easy for them to build up a larger audience.
> On the backend, Wildfire allows clients to control their campaigns across all supported platforms (Facebook, the web, and Twitter), and also offers detailed analytics for each.

www.techcrunch.com/...eepstakes-platform-for-twitter - Preview

Social Media Contests

Simply a great post by @Mediaphyter & Guests on Social Media predictions for 2010; lets extract a few golden nuggets:

"Data is held by Facebook, Twitter and other social networks... In addition, many organizations store customer data in separate business functions. This fragmentation of data will eventually need to be rectified" David Armano, @armano

"Location-aware social networks will be the next evolution as people allow technology to assist their real-life social interactions." Damon Cortesi, @dacort

"Think of social media as a relationship, not a marketing campaign" Paula Drum, @pauladrum

"The role of marketing is going to have to change.... to an advocate or business ownership model that is more agile and responsive.... Social network or social media marketing can no longer be an experiment or silo in the marketing organization." Newell Rubbermaid, @bwdumars

"Companies are in the trough of disillusionment at the moment and some of them realize it’s because the software is not enough and that they need to implement cultural change or business process change to make it effective" Rachel Happe, @rhappe

"The technology will begin to fade into the background so that people can focus on the relationships that are created because of the technologies, not the technologies themselves." Charlene Li, @charleneli

"most everyone – including businesses – know that they need a presence on social networks but how they’ll make that presence really, truly valuable for others is the focus." Christine Perkett, PerkettPR - @missusp, @perkettpr

blogs.zdnet.com/feeds - Preview

Social Media 2010 Predictions

Great post! valuable experience / wisdom shared with us, can we learn from the pain of others?

Social, CRM and Social CRM projects mostly fail because of the same reasons many others fail; undefined goals, lack of commitment, lack of support, organizational challenges.

smartdatacollective.com/...22137 - Preview

social crm failure best practices

Design; how amazingly important you are !

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Agree with this post:

Meaningful & Consistent Metrics give way to benchmarks and best practice identificaiton.

"- meaningful metrics related to the underlying business objectives - that could be analysed alongside their other marketing campaigns. "

www.seobook.com/al-media-marketing-measurement - Preview

Social Metrics

Great Post by the Altimeter group; very related to Social CRM concepts on the aspect of understanding through data who your most valuable customers are (influencers) and the need to establish & develop a relationship with them that works for everybody's advantage:

"...marketers must understand that blasting marketing information through Facebook or Twitter won’t be effective...o. Instead, marketers should allow content on all web properties and email marketing to be easily added to Facebook, Twitter, and other social sites by offering icons <methods? reasons? tangible / intangible rwards?> that encourage people to share."
"Develop Influence Marketing Programs. Since these search engines have all noted that they will rank real time information on a person’s authority and not just traditional page ranking, marketers must double down on building these relationships..."

"...foster discussions within Twitter as retweet, replies, and linking behavior will influence what is served up on results pages. It takes time to build real relationships that develop into public conversations so get started now."

www.altimetergroup.com/?p=1452&preview=true - Preview

Social CRM altimeter

"To be clear and right off the bat, I am not in favor of 100% transparency as what defines an open company… or 100% of people seeing 100% of a companies information 100% of the time. That is a bad idea. Anyone advocating for that type of transparency is simply not working in reality. However, providing the right people with the right information at the right time in the most transparent way is the only way successful businesses will win in the information economy marketplace."

www.dachisgroup.com/...we-work-in-public - Preview

Social Business design

Couple great points in this article:

"..Any company with a product used by thousands already has a community. The key questions for the company that created that product are: Will we participate in the ongoing conversations in an effort to guide or influence them or pretend they're not happening?"
"..don't get stuck on the latest technology or buzzword... social media is not just one technique. It is a means to an end... A company must engage with a deep understanding of what they are trying to achieve and leverage its communities to accelerate the impact. "

www.forbes.com/...hnology-cio-network-yusuf.html - Preview

Social Media Business design

"we are hardwired to socialize. It's in our best interests. We gravitate toward communities because they multiply the impact of each individual to bring greater prosperity, security and fulfillment to all."

www.marketwatch.com/...yond-fad-to-destiny-2009-10-13 - Preview

Social media

"Georgia State University professor Dr. V. Kumar introduced new measurements beyond CLV: customer brand value (CBV) and customer referral value (CRV). Together they provide a rounded forecast of future customer behaviors and a way to quantify the real value of social customers, instead of merely the potential profit they represent. Remember that low-to-mid-value customer who has some influence? CRV shows the real value she represents to you."

www.destinationcrm.com/...ustomers-for-Profit-55513.aspx - Preview

Social CRM ROI Metrics

"MySears.com, MyKmart.com, MyVoice.com for our MyGopher concept).. The goal of these communities is to connect with our customers... facilitate questions and answers between customers and associates.. ideas platform to hear what innovations are most important.. product reviews... customer service issues... information about sales, deals, discounts and access to unique coupons.."

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Social Retain Communities Sears

Of the companies surveyed, a majority agreed that the following continue to be top business objectives of online communities:

• Increase word-of-mouth (38 percent)
• Increase customer loyalty (34 percent)
• Increase brand awareness (30 percent)
• Improve idea generation (29 percent)
• Improve the quality of customer support (23 percent)

However, in the majority of companies surveyed, marketing continues to be the primary driver of online communities, resulting in a significant gap between community goals and the organizations’ capability to fully leverage these communities on an enterprise wide basis.

www.deloitte.com/...2009tribalizationstudy - Preview

Social Media Strategy

Great Post by Sean Moffitt:

"..these shifts are creating a sixth phase in marketing that demands collaboration, cooperation, co-development, crowdsourcing and in some cases, co-ownership of brands. Great brands are now the host of conversations. They are creating forums for their users to play, learn, experience, create, mashup, socialize and improve what they have.... engaging brands that are opening their worlds up for their users and creating and promoting the sparks for real two-way dialogue with their stakeholders."

buzzcanuck.typepad.com/...e-sixth-phase-wiki-brands.html - Preview

Social Marketing CRM

Is not only about sentiment; it is about sentiment multiplied by reach multiplied by action. Can you measure all of these today?

"authority ranking on a particular blog or forum that is based on things like reach, traffic, and interaction, but it doesn't really rate the authority the individual poster or forum member has on their audience.... The always angry forum troll is not going to have as powerful an effect with their negative sentiment, as the mildly disappointed and very respected super fan."

threeminds.organic.com/...reasons_sentiment_analysi.html - Preview

Social Monitoring

Clearly all of these tools work better together:

"Generating upper-funnel awareness and influencing consideration through social media can produce better down-the-funnel performance with paid media, such as paid search.”

comscore.com/...rch_Marketing_and_Social_Media - Preview

Social Media SEM SEO

Love the Ecosystem Framework and the formal methodology of the study:

"community platforms, customer forums, and enterprise feedback management solutions—all of which enable new ways to engage and connect more closely with customers—are attracting the attention of organizations of all types. However, selling, order-taking, and customer service remain the solutions that deliver the most certain business value-add. Customer data management and business intelligence solutions are viewed as critical. They are becoming much more robust, supporting deeper customer insights and better decision-making. "

www.customerthink.com/...m_value_risk_future_social_crm - Preview

Social Media CRM Band Forrester

Key point that gets lost sometimes:

"Some of the biggest opportunities in social media are internal. McDonald’s Mindshare community helps owner-operators share ideas with one another. "

smartblogs.com/...cal-regional-and-global-scales - Preview

Social Media Internal

I agree with the intention; the devil is on the details. Where do you draw the line? A paind blog post by a notorious blogger is a clear thing; what about a Newsfeed post by Jane Doe that was encouraged by a manufacturer offering a discount in future services; in or out?

www.ftc.gov/...endortest.shtm - Preview

Social Media Guidelines Regulation

This is the key quote that makes this Commitment (versus flash in the pan)

"if you don’t take time to answer “Where can I find your shoes in my neighborhood?” you are missing the whole point of social media. It is “social” media for a reason. You are joining the various networks to be closer to your customers, your fans, so don’t be alarmed or annoyed when we the fans want to talk to you. Be flattered, be open, be transparent and receptive and respond. In the end it takes time, work, and dedication to really engage your customers. Dropping a wall post and logging out isn’t engaging customers."

www.rickliebling.com/...-commitment-marketing-campaign - Preview

Social Media CRM SCRM

fastest growing segment in the last 30 days? Females 55-65

"35 and older crowd makes up 48% of Facebook's population here in the U.S."

"in every single segment - there are more female users than male users of Facebook"

scottmonty.posterous.com/recent-facebook-demographics - Preview

Facebook Social Demographics