Fabio Caballero's Bookmarks tagged social_media_marketing →  View Popular

Social media describes the way people share ideas, content, thoughts, and relationships online. Social media differs from so-called ‘mainstream media’ in that anyone can create, comment, and add to social media content. Social media can take the form of text (blogs &wikis), audio (podcasts), video (YouTube), images (Flickr), and communities (Twitter, Facebook, & more).

Monitor. The first thing to do is see what’s going on out there.

Create. To begin to shape conversations, now is the time to consider writing your own blog or Twitter feed.

There are good reasons for jumping into the social media world using these three steps. First, by monitoring what people are saying about the marketplace you sell into as well as your company and products, you get a sense of the important social media participants, their online voices, and etiquette. It is quite important to understand the unwritten rules of social media, and the best way to do that is to read and watch. Next, you can begin to leave comments, a strategy that starts you on the way to being known to other bloggers and allows you to present your point of view before you create your own social media initiative. Finally, when you feel comfortable, you can take the plunge by creating your own efforts.