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Fabio Caballero's Bookmarks tagged marketing →  View Popular

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RFM - Wikipedia, the free encyclopedia

RFM is a method used for analyzing customer behavior and defining market segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail.

Tags: marketing, segmentation, direct on 2009-01-05 and saved by 2 people -All Annotations (0) -About

more fromen.wikipedia.org

Mobile email users different from regular: Forrester - Mobile Marketer - Research

Forrester Research Inc. claims that online mobile email users are different from general email subscribers.

The study, led by Forrester analyst Julie M. Katz, found that online mobile email users are younger than traditional email users.

Tags: mobile, marketing, email on 2008-07-29 -All Annotations (0) -About

more fromwww.mobilemarketer.com

Report: Mobile Internet use has reached "critical mass"

"The Worldwide State of the Mobile Web," a report from Nielsen says that adoption of the mobile web has reached a critical mass and can now support "large-scale mobile marketing efforts."

Tags: mobile, marketing on 2008-07-29 and saved by 4 people -All Annotations (0) -About

more fromarstechnica.com

Brazil, Russia, India and China Set for Mobile Boom

BRIC es la sigla con la que se identifican a los paises con mayor crecimiento en la industria móvil y de marketing interactivo. Juntos representan el 40% de la población mundial.

Tags: mobile, marketing, BRIC on 2008-06-21 -All Annotations (0) -About

more fromwww.cellular-news.com

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