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RFM is a method used for analyzing customer behavior and defining market segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail.
Forrester Research Inc. claims that online mobile email users are different from general email subscribers.
The study, led by Forrester analyst Julie M. Katz, found that online mobile email users are younger than traditional email users.
"The Worldwide State of the Mobile Web," a report from Nielsen says that adoption of the mobile web has reached a critical mass and can now support "large-scale mobile marketing efforts."
BRIC es la sigla con la que se identifican a los paises con mayor crecimiento en la industria móvil y de marketing interactivo. Juntos representan el 40% de la población mundial.
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