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Search Engine Land Guest Writer Is Dissing Bid Management Again - Search Marketing News Blog - Search Engine Watch (SEW)
Okay once again Search Engine Land is allowing a guest poster write an article against bid management programs, but at least this time it is not being sponsored by a company offering bid management. Two months ago I wrote about an article that covered much the same ground. This time there is more detail but again there is a flaw in the logic. While agree that small PPC management may not need such a program, any middle and up sized effort can benefit from using bid management. The author, Kelly Gillease is the Marketing Director at Viator, an online travel...
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