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04 Dec 09

Long vs. Short Articles as Content Strategy (Jakob Nielsen's Alertbox)

www.useit.com/...content-strategy.html - Preview

both scenarios, animals and people decide what to consume in a way that optimizes their benefits relative to the costs.
The cost/benefit ratio is what matters, not the benefit alone.
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- A long article might contain more information, but if it takes too long to read, users will abandon the website and read shorter, easier pieces elsewhere.
- If people are browsing the news or reading an entertainment site, the benefit units would represent the amount of enjoyment they got from each page.
- Short articles:
  600 words, meaning a cost of 3 minutes to read (assuming a reading speed of 200 wpm)
- 7 benefit units gained from reading each article
  Long articles:
  1,000 words, meaning a cost of 5 minutes to read
  10 benefit units gained from reading each article
- Short articles: 105 benefit units per hour
  Long articles: 100 benefit units per hour
- The conclusion is clear: people prefer to read short articles.
- abandoning long-winded sites; they mainly want to skim highlights.
- he math favors short articles:
- es were 60% of the length of the long articles but still provided 70% of the benefit.
- A good editor should be able to cut 40% of the word count while removing only 30% of an article's value.
- But the general idea in my model is extremely realistic:
  Reading benefits vary, depending on user circumstances.
  Most of the time, short articles contain more value per word.
  People sometimes gain higher value from complete or very detailed information about a problem.
- If you want many readers, focus on short and scannable content. This is a good strategy for advertising-driven sites or sites that sell impulse buys.
- If you want people who really need a solution, focus on comprehensive coverage. This is a good strategy if you sell highly targeted solutions to complicated problems.
- Typically, people who really need something are the highest-value users because they're more likely to turn into paying customers. That's why I recommended writing articles instead of blog postings.
- very best content strategy is one that mirrors the users' mixed diet.
- It's possible to have short overviews for the majority of users and to supplement them with in-depth coverage and white papers for those few users who need to know more.
- ow that business users often aren't very familiar with the complex products or services they're buying and need simple overviews to orient themselves before they begin more in-depth research.
- Start with overviews and short, simplified pages. Then link to long
- in-depth coverage on other pages.
- With this approach, you can serve both types of users (or the same user in different stages of the buying process).

25 Nov 09

webdesigner Haystack : Find a great web designer by style, budget, and location.

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14 Oct 09

Das Streben nach Null - validierung | Pisto

www.pisto-magazin.de/...das-streben-nach-null - Preview

24 Aug 09

Pattern Tap : Organized Web Design Collection of User Interfaces for Inspiration and Ideas. The CSS Gallery Alternative - Pattern Tap

patterntap.com - Preview

12 Aug 09

html-editor phase 5, kostenlos für Schulen und Privatanwender

www.phase5.info - Preview

05 Jun 09

Usability.gov Home

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usability webdesign tutorial howto

21 May 09

webdesign vorlage

www.madebymany.co.uk/...colour.jpg - Preview

28 Jul 08

Kleine Design-Studie über “grosse Blogs” « Sprechblase

sprechblase.wordpress.com/...esign-studie-uber-grosse-blogs - Preview

usability webdesign

layouts are usually centered (94%),
the background is light, the body text is dark (98%),
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- Verdana, Lucida Grande, Arial and Georgia are used for body text (90%),

20 Jul 08

SocialSynapse - Professional Social Network Software

www.socialsynapse.de/...ein-social-network-erfolgreich - Preview

webdesign usability

Nutzer sollten in 5-7 Sekunden verstehen, um was es bei Ihrem Internetangebot geht und sich schlussendlich auch registrieren. Kommunizieren Sie also den Kern Ihres Angebots in einer Headline. Zum Beispiel: Auto.de vernetzt Autofans.
Subline gehen Sie auf weitere Details ein.
3 more annotations...
- nicht zuviele Informationen kommunizieren
- Startseitengrafik, Head- & Subline muss derart komprimiert sein, dass ein Besucher Ihrer Internetseite diese Infos in 5-7 Sekunden strukturiert wahrnehmen kann. Haben Sie den Besucher diese ersten Sekunden gehalten, sollten Sie ihm die Möglichkeit einer Funktionstour gebe
- Machen Sie sich also eine Liste Ihrer Mitbewerber und erstellen Sie zudem eine Pro und Kontra Liste über deren Eigenschaften. Beispiel Mitbewerber X: Pro - Gutes Layout. Kontra - Keine Chatfunktion.

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