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26 Jul 08
If You Have a Problem, Use Innocentive to Ask Everyone - NYTimes.com
If You Have a Problem, Ask Everyone
that “the further the problem was from the solver’s expertise, the more likely they were to solve it,” often by applying specialized knowledge or instruments developed for another purpose.
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If You Have a Problem, Ask Everyone
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The chemist and the institute came together through InnoCentive, a company that links organizations (seekers) with problems (challenges) to people all over the world (solvers) who win cash prizes for resolving them
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