Optimizing Site Structure
Highlight Your Best Content
Until September of 2007 my homepage was the most recent posts from my blog. While that helps to promote new posts on the blog, it is off-putting to people new to my field. If you create a popular blog, make sure that your homepage is appealing to people new to your field. Guide them through the learning process, show them where to start, and highlight your best content. If your site grows into a business re-invest to create tools, add forums, and other interactive features that keep people coming back to your site.


