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Secret Websites, Coded Messages: The New World of Immersive Games

Tags: alternate-reality-games, arg, computer-games, cyber-culture, guerilla-marketing, immersive-games, nine-inch-nails on 2008-01-01 and saved by16 people -All Annotations (0) -About

more fromwww.wired.com

"Games are about engaging with the most entertaining thing on the planet," he says, sipping coffee in his guesthouse, "which is other people."
"When done well, ARGs can be extraordinarily effective," says Ty Montague, creative director of the J. Walter Thompson ad agency. That's because the games offer marketers a solution to a growing problem: how to reach people who are so media-saturated they block all attempts to get through. "Your brain filters it out, because otherwise you'd go crazy," Weisman says. That's why he opted for a "subdural" approach: Instead of shouting the message, hide it. "I figured that if the audience discovered something, they would share it," he explains, "because we all need something to talk about."
During the development of that first ARG, Weisman argued that no puzzle would be too hard, no clue too obscure, because with so many people collaborating online, the players would have access to every conceivable skill set. Where he erred was in not following that idea to its logical conclusion. "Not only do they have every skill on the planet," he says, "they have unlimited resources, unlimited time, and unlimited money. Not only can they solve anything, they can solve anything instantly."
From 42's perspective, it hardly matters whether you call the game "marketing" or not. What matters is that someone — Reznor, Microsoft, Disney — writes a check. And, for now, the checks generally come from companies trying to sell something. As a result, many ARG developers want to break out of marketing entirely and find another way to make money.

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10 Ways to Eliminate the Echo Chamber ~ Chris Pirillo

how to be original and creative in blogging

Tags: advice, blog-writing, blogging, blogosphere, critical-thinking, cyber-culture, echo-chamber, writing on 2007-12-25 and saved by3 people -All Annotations (0) -About

more fromchris.pirillo.com

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collision detection: Give me your thoughts on an upcoming <em>Wired</em> feature: "Radical Transparency"

Tags: cyber-culture, privacy, radical-transparency on 2007-11-18 -All Annotations (0) -About

more fromwww.collisiondetection.net

Radical Transparency
In today's ultranetworked online world, you can accomplish more by being insanely open about everything you're doing.
Specifically, the three ideas I'm researching are:

- Secrecy Is Dead: The pre-Internet world trafficked in secrets. Information was valuable because it was rare; keeping it secret increased its value.
- Tap The Hivemind: Throw everything you've got online, and invite the world to look at it. They'll have more and better ideas that you could have on your own, more and better information than you could gather on your own, wiser and sager perspective than you could gather in 1,000 years of living -- and they'll share it with you. You'll blow past the secret-keepers as if you were driving a car that exists in a world with different and superior physics. Like we said, information used to be rare ... but now it's so ridiculously plentiful that you will never make sense of it on your own. You need help, and you need to help others.
- Reputation Is Everything: Google isn't a search engine. Google is a reputation-managment system.
Because, okay, let's say you don't want to blog, or to Flickr, or to participate in online discussion threads. That means the next time someone Googles you they'll find ... everything that everyone else has said about you, rather than the stuff you've said yourself. (Again -- just ask Sony about this one.) The only way to improve and buff your reputation is to dive in and participate. Be open. Be generous. Throw stuff out there -- your thoughts, your ideas, your personality. Trust comes from transparency.

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Inescapably Connected: Life in the Wireless Age

Tags: connectivity, cyber-culture, internet-culture, james-gleick, technology on 2007-10-03 -All Annotations (0) -About

more fromwww.nytimes.com

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Hackers and Painters

Tags: creativity, cyber-culture, hackers on 2007-04-09 and saved by4 people -All Annotations (0) -About

more frompaulgraham.com

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Great Hackers - by paul graham

Tags: cyber-culture, hackers, paul-graham on 2007-04-09 and saved by2 people -All Annotations (0) -About

more frompaulgraham.com

In a low-tech society you don't see much variation in productivity.
If you have a tribe of nomads collecting sticks for a fire, how
much more productive is the best stick gatherer going to be than
the worst? A factor of two? Whereas when you hand people a complex tool
like a computer, the variation in what they can do with
it is enormous.
Productivity varies in any field, but there are few in which it
varies so much. The variation between programmers
is so great that it becomes a difference in kind. I don't
think this is something intrinsic to programming, though. In every field,
technology magnifies differences in productivity. I think what's
happening in programming is just that we have a lot of technological
leverage. But in every field the lever is getting longer, so the
variation we see is something that more and more fields will see
as time goes on. And the success of companies, and countries, will
depend increasingly on how they deal with it.
If we want to get the most out of them, we need to understand these
especially productive people. What motivates them? What do they
need to do their jobs? How do you recognize them? How do you
get them to come and work for you? And then of course there's the
question, how do you become one?
More than Money

I know a handful of super-hackers, so I sat down and thought about
what they have in common. Their defining quality is probably that
they really love to program. Ordinary programmers write code to pay
the bills. Great hackers think of it as something they do for fun,
and which they're delighted to find people will pay them for.
As I'll explain later, this is
partly because great hackers don't know how good they are. But
it's also because money is not the main thing they want.
What do hackers want? Like all craftsmen, hackers like good tools.
In fact, that's an understatement. Good hackers find it unbearable
to use bad tools. They'll simply refuse to work on projects with
the wrong infrastructure.
But a programming language isn't just a format.
A programming language is a medium of expression.
Interesting

Along with good tools, hackers want interesting projects. What
makes a project interesting?
Clumping

Along with interesting problems, what good hackers like is other
good hackers. Great hackers tend to clump together-
The key to being a good hacker may be to work on what you like.
When I think about the great hackers I know, one thing they have
in common is the extreme
difficulty of making them work
on anything they
don't want to. I don't know if this is cause or effect; it may be
both.

To do something well you have to love it.
So to the extent you
can preserve hacking as something you love, you're likely to do it
well.
Is there some quality that's unique to hackers?
I asked some friends, and the number one thing they mentioned was
curiosity.
One difference I've noticed between great hackers and smart people
in general is that hackers are more
politically incorrect.

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Return of the Mac

Tags: apple, cyber-culture, hackers, mac, macintosh, paul-graham, predictions on 2007-04-09 and saved by4 people -All Annotations (2) -About

more frompaulgraham.com

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The Word "Hacker" - by paul graham

Tags: cyber-culture, hacking, paul-graham on 2007-04-09 and saved by4 people -All Annotations (0) -About

more frompaulgraham.com

Paul Graham

Tags: cyber-culture, hackers on 2007-04-06 and saved by18 people -All Annotations (2) -About

more fromwww.paulgraham.com

Great Hackers

Tags: cyber-culture, hackers on 2007-04-06 and saved by19 people -All Annotations (0) -About

more fromwww.paulgraham.com

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