eyal matsliah - Bookmarks

Summary:

Search engines extract too much of the Web's value, leaving too little for the websites that actually create the content. Liberation from search dependency is a strategic imperative for both websites and software vendors.
The question is: How can websites devote more of their budgets to keeping customers, rather than simply advertising for new visitors?
How can websites devote more of their budgets to keeping customers, rather than simply advertising for new visitors? Here are some ideas
Email newsletters. Getting people to sign up for regular newsletters remains the ultimate way to maintain a relationship.
Request marketing. Have users tell you what they want, and then alert them when you have it.
The real goal is to make users come back, and to have them come directly to your site instead of clicking on expensive ads.

iTunes Library Updater » Download

Tags: itunes, mp3, music, shareware on 2008-04-01 and saved by3 people -All Annotations (0) -About

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ID3v2Easy - ID3.org

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iPod DB corrupted after using ephPod? Try this! It worked for me. [Archive] - iPod - iPhone - iTunes Forums at iLounge

it helped me partially

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Copying Content from your iPod to your Computer - The Definitive Guide | iLounge Article

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Kevin Kelly -- The Technium

Tags: kevin-kelly, wikipedia on 2008-03-13 and saved by3 people -All Annotations (0) -About

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Edge 235

BETTER THAN FREE By Kevin Kelly

Tags: internet, kevin-kelly, network-economy on 2008-03-10 and saved by3 people -All Annotations (0) -About

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Our wealth sits upon
a very large device that copies promiscuously and constantly.
In a
real sense, these are eight things that are better than free. Eight
uncopyable values. I call them "generatives." A generative
value is a quality or attribute that must be generated, grown, cultivated,
nurtured. A generative thing can not be copied, cloned, faked, replicated,
counterfeited, or reproduced. It is generated uniquely, in place,
over time. In the digital arena, generative qualities add value to
free copies, and therefore are something that can be sold.
Immediacy — Sooner or later you can find a free copy of whatever
you want, but getting a copy delivered to your inbox the moment it
is released — or even better, produced — by its creators is a generative
asset.
Personalization
As many
have noted, personalization requires an ongoing conversation between
the creator and consumer, artist and fan, producer and user. It is
deeply generative because it is iterative and time consuming.
Interpretation — As the old joke goes: software, free. The manual,
$10,000.
Accessibility
— Ownership often sucks. You have to keep your things tidy, up-to-date,
and in the case of digital material, backed up. And in this mobile
world, you have to carry it along with you. Many people, me included,
will be happy to have others tend our "possessions" by
subscribing to them.
The fact that most of this material will
be available free, if we want to tend it, back it up, keep adding
to it, and organize it, will be less and less appealing as time goes
on.
Embodiment — At its core the digital copy is without a body. You
can take a free copy of a work and throw it on a screen. But perhaps
you'd like to see it in hi-res on a huge screen? Maybe in 3D?
Patronage — It is my belief that audiences WANT to pay creators.
Fans like to reward artists, musicians, authors and the like with
the tokens of their appreciation, because it allows them to connect.
But they will only pay if it is very easy to do, a reasonable amount,
and they feel certain the money will directly benefit the creators.
Findability — Where as the previous generative qualities reside
within creative digital works, findability is an asset that occurs
at a higher level in the aggregate of many works. A zero price does
not help direct attention to a work, and in fact may sometimes hinder
it. But no matter what its price, a work has no value unless it is
seen; unfound masterpieces are worthless. When there are millions
of books, millions of songs, millions of films, millions of applications,
millions of everything requesting our attention — and most of it
free — being found is valuable.
From an ocean of possibilities the PSL find, nurture and refine the
work of creators that they believe fans will connect with.
Rather, these new eight
generatives demand an understanding of how abundance breeds a sharing
mindset, how generosity is a business model, how vital it has become
to cultivate and nurture qualities that can't be replicated with
a click of the mouse.
In short, the money in this networked economy does not follow the
path of the copies. Rather it follows the path of attention, and
attention has its own circuits.
I think ads are only one of the paths that
attention takes, and in the long-run, they will only be part of the
new ways money is made selling the free.
Maintaining generatives is a lot harder than duplicating copies
in a factory. There is still a lot to learn. A lot to figure out.
Write to me if you do.
Authenticity — You might be able to grab a key software application
for free, but even if you don't need a manual, you might like to
be sure it is bug free, reliable, and warranted. You'll pay for authenticity.

How to Write for the Web (Full Paper)

long detailed paper full of tips and suggestions for writing for the web

Tags: usability, web-design, web-writing, writing on 2008-02-26 and saved by6 people -All Annotations (1) -About

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Just get an iPod and use EphPod to transfer... - CNET Buzz Out Loud Lounge Forums

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eyal matsliah's Bookmarks

The Future of the Internet—And How to Stop It » Introduction

Identifying iPod models

"Must have for any ipod owner!" - XPlay 2 - complete package user opinion and rating - CNET Reviews

iTunes + mac formatted ipod + xplay - iPod - iPhone - iTunes Forums at iLounge

transfer songs from Mac formatted iPod to Windows PC [Archive] - Philippine Macintosh Users Group

Apple - Support - Discussions - mac or pc? ...

Capulet's Best Online Marketing Articles | Capulet Communications

Search Engines as Leeches on the Web (Jakob Nielsen's Alertbox)

iTunes Library Updater » Download

ID3v2Easy - ID3.org

iPod DB corrupted after using ephPod? Try this! It worked for me. [Archive] - iPod - iPhone - iTunes Forums at iLounge

Copying Content from your iPod to your Computer - The Definitive Guide | iLounge Article

Kevin Kelly -- The Technium

Edge 235

How to Write for the Web (Full Paper)

Just get an iPod and use EphPod to transfer... - CNET Buzz Out Loud Lounge Forums

Indian Recipes : Vegetarian Recipes from India

Yahoo! Site Explorer

Yahoo! Site Explorer

Breathe Deeply - andy's blog

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