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"If colleges really want to win the affection of prospective students, they ought to rip a page from the playbook used by Facebook and MySpace, says a new report."

A national survey of more than 1,000 high school juniors and 1,000 prospective graduate students



For high school and college students, the Internet serves as a social networking tool. Students use blogs, chat, text messaging, and sites such as MySpace to connect and communicate. How much does this behavior impact undergraduate and graduate e-recruitment efforts?

The E-Expectations: Class of 2007™ project examined the implications of this trend. For the general and Hispanic students reports, it surveyed 1,018 college-bound high school juniors nationwide, asking them for their expectations and behaviors on issues such as college Web sites, cell phone usage, blogs, and podcasts. The Graduate Edition polled 1,069 prospective graduate students.