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How to engineer a successful viral campaign. They don't just happen. A very in depth post with specific steps.
With everyone and his brother claiming to be a social media expert, it helps to know what true social media experts actually do.
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Develop a workflow that works for you, and stick with it. Make a grid for your week, with two to four segments for each day (either Morning and Afternoon, or Early Morning, Late Morning, Early Afternoon, Late Afternoon). Assign a focus to each block–some foci may repeat. (Mine are clients–yours may be types of tasks, like blogging or ideation). Then grid a workday, with sections for each hour. Again, assign a focus for each block, repeat as necessary (for me, this is where I break up by task type.) To deal with the “always on” aspect of social media work, and things like Twitter, you can also draw a clock face, and break up the hour, alloting 5-10 minutes at the top and bottom of each hour, or only one or the other, to checking and updating statuses, responding to comments, etc. Use a timer or alarm of some sort to enforce your workflow till it becomes a habit.
Trying to make the case to someone on the benefits of using social media? Maybe a boss or a client or a co-worker who’s a little resistant? Maybe a lot resistant?
Here’s an arsenal of articles with solid advice, data, and tips to help you think through y
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