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14 Jul 06
rage.com.my
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BY MOHAMAD ATIF MOHD SLIM I WAS minding my own sweet business on a car ride home
one day when my peaceful taking-in of the boring scenes flashing
Creating Passionate Users: Conversational writing kicks formal writing
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If you want people to learn and remember what you write, say it conversationally. This isn't just for short informal blog entries and articles, either. We're talking books. Assuming they're meant for learning, and not reference, books written in a conversational style are more likely to be retained and recalled than a book on the same topics written in a more formal tone. Most of us know this intuitively, but there are some studies to prove it.
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