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McKinsey Survey of Web 2.0 Use
Yes, deployment is critical and no easy feat, nice to see that intrinsic benefits are gaining awareness
Snip: "Many companies experiment with Web 2.0 technologies, but creating an environment with a critical mass of committed users is more difficult. The survey results confirm that successful adoption requires that the use of these tools be integrated into the flow of users’ work. Furthermore, encouraging continuing use requires approaches other than the traditional financial or performance incentives deployed as motivational tools."
Web 2.0 from an ECM Perspective
The collection of techniques and technologies known as Web 2.0 is only just beginning to have an affect on the enterprise. Join Dr. Ian Howells, Alfresco Chief Marketing Officer, and Jeff Potts, ECM Practice Lead for Optaros, as they explain the significance of these trends to the enterprise, what Web 2.0 really is and how to best leverage it to support content management strategies.
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