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27 Aug 09

Agree - if one wants to change the Enterprise situation one better understands this very special context.

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companies may like the status quo
Enterprise 2.0 startups have to be wary about overselling innovation and change, while at the same time not sacrificing the value they bring.
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- I'm often surprised what small development teams think an enterprise user base wants.
- The struggle between innovation and status quo will be with us for quite some time. You can't change the way companies work in a few days, it takes a long time. On top of which, companies will often want to just dip a toe vs. go whole hog into something.
- enterprise social software needs this kind of event and exposure to allow companies to get-together and figure out what's going on, what's working, etc.

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