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09 Jun 09

Participation Inequality: Lurkers vs. Contributors in Internet Communities (Jakob Nielsen's Alertbox)

via @DT and as a very welcome reminder, the classic Jakob Nielsen text on participation inequality, aka 90-9-1 rule, complete with visualizations ...

Myself, I have always argued that
1. this is more about the internet, and less about intranets et. al, so Enterprise 2.0 people don't need to worry THAT much
2. 90-9-1 is a deeply pessimistic view on things (alas, you decide whether it's pessimistic or realistic), in the enterprise we should go for 100-100-100 always (and yes, we can)

www.useit.com/...participation_inequality.html - Preview

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