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15 Jun 09

The Difference Between Hard and Hard Work

Measurement isn't hard, but it requires work - I guess this holds true for getting to know more about the RoI of Enterprise 2.0.

Snip: "If you’re still saying to me that it’s too hard, that means that you don’t have the mechanisms in place to measure well, or you don’t have a handle on what you should be measuring because your goals aren’t clear, or you don’t know where that information lives inside your company. All of those are NOT an indication that measurement is hard. They’re an indication that you have some work to do to build the foundation for measurement."

altitudebranding.com/...nce-between-hard-and-hard-work - Preview

measurement metrics RoI socialmedia

05 Jun 09

Ideas for the measurement of Enterprise 2.0 effects

I have commented on Björns post on how to measure the RoI (overall the effects of Enterprise 2.0).

Numbers and "ways to proove it" are of varying importance in organizational decision processes - we all know that many things get chosen and done without clear-cut rentability calculations etc. - yet getting executives to buy into Enterprise 2.0 pilot projects can profit a lot from well-defined numbers.

Please, read my comment and tell me what you think.

blog.enterprise2open.com/...ement-of-enterprise-20-effects - Preview

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