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20 May 09

Could Wolfram|Alpha Sway Google Regulators? | Epicenter | Wired.com

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07 May 09

Beware the Twitter Flitterers - eMarketer

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According to comScore Media Metrix 18-to-24-year-olds, the traditional social media early adopters, are not driving Twitter growth—25-to-54-year-olds are.

30 Apr 09

Clay Shirky's Internet Writings

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22 Apr 09

Are You In ‘The Gort Cloud’? A Book Review : Sustainablog

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21 Apr 09

Spam Harms Environment - eMarketer

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02 Apr 09

2009: A year of change for green marketers - GoodWorks - Advertising Age

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09 Mar 09

Preparing the Obituary — The American, A Magazine of Ideas

Peering through the murk of doomsaying, the state of newspapers as financial entities does not reflect their basic strengths as brands.
Yet a third question is: If the newspapers do not survive, then what takes on the crucial social and economic roles they have performed over the past century and more? That is unknowable. Failing some inventive institutional spark, some vital functions might simply go unperformed. The Internet is creating a “tragedy of the commons” situation for news, and no one ever claimed that all problems have solutions. Decay and decline are always options
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- Speculation about the future of the newspaper or its equivalents should start with a review of the newspaper of the past. It was a brilliant blend of three things:
- Technological innovations
- The nature of the newspaper itself—a cheap, portable, disposable, random
- The moat around content created partly by copyright law, but even more by the difficulty and cost of stealing it.
- Each newspaper was thus placed neatly as a bottleneck between the worlds of news makers and news consumers, and became the center of a multi-sided market.
- Television was a threat, but it is a low information medium
- As a final stroke of fortune, the advertising is not overly irritating
- A newspaper is also an aggregator and filter
- an immensely valuable and time saving function.
- The newspaper became the gatekeeper for commentary
- The most immediate threat from the Internet is classified ads.
- As a thought experiment, imagine what would happen if content were effectively locked up,
- That is not how it went down, though.
- Indeed, as reliable liberals, most reporters and editors had a bias against property
- The problem is not that an advertising model cannot support the production of news content: pre-Internet, the industry had revenues of $1000 per subscriber, 80 percent of it from advertising, and the Internet can provide a vastly improved product. The problem is that no mechanism exists to channel the ad dollars back into the news production enterprises.
- However, the whole structure of Internet sites still relies on the newspaper industry, including the AP. Since the newspapers support the wire services, the more the content leaks out the more they are supporting their competitors’ free ride, and the more they enable the entry of still more competitors for the advertising dollars.
- If the newspaper business continues on its present path, then the structure goes into both individual and collective death spirals. Advertising and circulation declines will reinforce each other, and, crucially, papers will withdraw support for the AP and become exclusively local
- On the other side, the Internet community seems unaware of the extent of its own dependence on the newspapers for raw material; it acts as if the news is simply there, like the ocean, and damned if anyone is going to tell them “no fishing.”

02 Feb 09

Exposing the Myth of Clean Coal Power - TIME

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The "clean coal" campaign was always more PR than reality — currently there's no economical way to capture and sequester carbon emissions from coal, and many experts doubt there ever will be. But now the idea of clean coal might be truly dead, buried beneath the 1.1 billion gallons of water mixed with toxic coal ash that on Dec. 22 burst through a dike next to the Kingston coal plant in the Tennessee Valley and blanketed several hundred acres of land, destroying nearby houses. The accident — which released 100 times more waste than the Exxon Valdez disaster — has polluted the waterways of Harriman, Tenn., with potentially dangerous levels of toxic metals like arsenic and mercury, and left much of the town uninhabitable.

19 Dec 08

Will social networking stop greenwashers? | Green Tech - CNET News

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28 Nov 08

What the data miners are digging up about you - tech - 28 November 2008 - New Scientist

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24 Jun 08

New Ads City - Breaking Down the Cost of Getting NYC's Attention

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08 Feb 08

Is Green Really Your Color?

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There are a select few brands (Burt's Bees comes to mind) that can get away with using green as part of their primary positioning. But these are brands that have green in their DNA
OK, let's say you're a brand like Clorox. You're a 93-year-old corporation with a rock-solid product that's a household name-but your sodium hypochlorite-based product does not exactly make you an ally of Mother Nature and her domain. Nonetheless, you can't ignore the need to go Green; the public expects it.

So you're Clorox. What do you do? Well, you pull a Hillary; you buy Burt's Bees! (Which is what Clorox did in November, for $913 million.) This is a far better way into the Green fold than forcing the awkward marriage of tree hugging and chemical oxidizing agents.