Ellen Ingraham's Library tagged socialmedia → View Popular

Filter:
All
Annotated

01 Nov 09

How Twitter Will Change the Way We Live - TIME

www.time.com/...0,8599,1902604,00.html - Preview

twitter microblogging socialnetworking web2.0 socialmedia web

The one thing you can say for certain about Twitter is that it makes a terrible
first impression. You hear about this new service that lets you send
140-character updates to your "followers," and you think, Why does the world
need this, exactly? It's not as if we were all sitting around four years ago
scratching our heads and saying, "If only there were a technology that would
allow me to send a message to my 50 friends, alerting them in real time about my
choice of breakfast cereal."

19 Oct 09

The art of ReTweeting in Twitter, How to ReTweet better and cleaner

www.ruhanirabin.com/-art-of-re-tweeting-in-twitter - Preview

twitter retweet retweeting socialmedia RT web2.0

The art
of ReTweeting in Twitter
What is RT or RE-Tweet?

Retweeting is a popular way to share a useful or interesting tweet. When you
browse your friends or public tweet stream of information and found something
useful, you would most probably like it to share with your contacts. They might not know about it or maybe their
contacts doesn’t
know about it either. So you copy some ones tweet and append RT along with their
name and post it back into your stream for your contacts or the public.

26 Sep 09

Write Your LinkedIn Profile for Your Future

www.chrisbrogan.com/nkedin-profile-for-your-future - Preview

linkedin career resume networking socialmedia web2.0

Write Your LinkedIn Profile for Your Future

August 9,
2008 ·
Comments

I was speaking to one of the best upcoming tech bloggers the other
day about LinkedIn, and how I view it. To me, LinkedIn isn’t a place to dump a
snapshot of where you’ve been. It’s an opportunity to stay connected to people,
and to demonstrate where you are now, and where you plan to go next. To that
end, I’ve got a little advice for you to consider applying to your own profile.
2 more annotations...
- Tip: refresh your summary every two weeks.
- I make sure my past experience still supports my current and future
  aspirations.

15 Sep 09

10 People You Won’t See on Twitter Anymore

mashable.com/...twitter-spammers - Preview

twitter social web2.0 spam socialmedia

10 People
You Won’t See on Twitter Anymore

17 May 09

Must-Read Books for the Social Media Marketing Newcomer | Ignite Social Media

www.ignitesocialmedia.com/social-media-marketing-books - Preview

SocialMedia

Must-Read Books for the Social Media
Marketing Newcomer

20 Free eBooks About Social Media | chrisbrogan.com

www.chrisbrogan.com/free-ebooks-about-social-media - Preview

ebooks socialmedia social media web2.0 ebook social_media

20 Free eBooks About Social Media
It’s interesting what you can find when you look around a bit on Google. I
thought I’d look for a few new ebooks to read. I found 20 different ones that
might be interesting to you. It never hurts to get a few different perspectives.
In all cases, the first link is to a PDF file, the second link is to the site
where it’s hosted.

20
Free eBooks About Social Media

Social Media Marketing Books List | Online Marketing Blog

www.toprankblog.com/...best-books-on-social-media - Preview

SocialMedia BestBooks

Best Books on Social Media

10 May 09

Social media business strategy and more - chrisbrogan.com

chrisbrogan.com

www.chrisbrogan.com/ - Preview

blog socialmedia socialnetworking social media web2.0 self-improvement productivity creativity

30 Nov 08

The Ten Social Media Commandments by Social Networking Information for Business

www.corpsocialnetworking.com/...-ten-social-media-commandments - Preview

networking socialnetworking SocialMedia

The Ten Social Media Commandments
How can we maximize the potential of social media?
14 more annotations...
- In other words, how can we get the most “bang” for the buck with social
  media?
  
  Measuring the effectiveness of a social media campaign can seem like a
  daunting task. But, after 2 years of extensive research, testing and execution
  of social media campaigns, we have developed some guidelines that can help you
  determine whether your organization is getting the maximum ROI from your social
  media campaigns.
- After two years of extensive research, testing, observation and implementation
  we’ve been able to identify these common threads and generate 10 rules of thumb
  that will help you produce measurable ROI using social media.
- Commandment 1: Thou shall gain the trust of your audience.
- Keep in mind that trust has to be earned. It is never gained through a promotion
  of any sort. Return on investment comes through consistent and conscientious
  branding, search engine visibility and from providing clear and consistent
  information to customers seeking more information about your persona on a social
  media space. Being honest, giving and trustworthy is the sure-fire way to gain a
  loyal friend. The same rule applies to social media marketing.
- Commandment 2: Thou shall not misuse social media networks for link love.
- Our research shows that search engines like Google are paying attention to the
  level of “community,” “friendship,” and “voting” that occurs within accounts
  that list your Web site link.
- Commandment 3: Thou shall promote two-way communication.
- Commandment 4: Thou shall have educational, entertaining or enlightening
  content.
- Commandment 5: Thou shall unlearn old Internet marketing rules.
- Commandment 6: Thou shall follow the law of engagement in social
  networks.
- Commandment 7: Thou shall empower your social network
  community.
- Commandment 8: Thou shall make your website interesting.
- Commandment 9: Thou shall listen to your audience.
- Commandment 10: Thou shall keep it real.

10 Nov 08

Clarity: Simple, Transparent, Social, Sustainable

claremunn.com - Preview

clarity transparent SocialMedia election

Web strategist Jeremaih Owyang shares some stats and a good interpretation of
the results in his blog.
2 more annotations...
- Greg Mankiw, professor of Economics at Harvard University, analyzed a graph showing the young
  Republican vote for the last 8 years. The graph “suggests that the real
  difference between the past two elections and this one was the youth vote” He
  writes. “In this election, the young left the Republican party in droves.”
- What happens online can undoubtedly help shape our real-world future. Obama
  brought his campaign to the people through the computer screen and the mobile
  device, making even apathetic young Americans—depressed by the political
  situation and virtually devoid of hope of change—care again. Like me.
  
  Bookmark
  This

23 Oct 08

Feeling Overwhelmed by Social Media and Web 2.0? - Here Are 5 Tips For You

www.problogger.net/...web-20-here-are-5-tips-for-you - Preview

overwhelmed SocialMedia technology blogging

5 Tips for Overwhelmed Bloggers

1. You’re Not Alone
2. Focus Upon Your Core Tasks
10 more annotations...
- As a result my core task is to develop that content and to distribute it using
  mediums that they are familiar with. My core task is NOT to have my finger on
  the pulse of every new technology. While it can be helpful to know about the
  latest widgets and tools to become distracted by them could actually be taking
  me further away from my audience.
- 3. Be Smart, Establish Boundaries and Focus Your Energies
- There is a lot to like about Web 2.0 and it can bring a lot of life to your
  blogging. However unless you’re blogging about Technology or have a very Web
  Savvy audience you’d do well to pick and choose what you do and don’t focus your
  attention on and to put boundaries around these activities.
- My approach with social media has always be to pick up new technologies one at a
  time rather than to start with multiple ones at once.
- Picking new tools to play with one at a time allows you to fully understand it,
  work out how it might work for you and to add it to your natural work flow. Do
  too many new things at once and you’re not likely to be able to integrate them
  into your life to it’s potential.
- On Boundaries - One of the techniques that I use to help me to
  put boundaries around the things that I do is to use Batch
  Processing. Put most simply it is about setting aside blocks of time to work
  on tasks in a focused way instead of flitting from one thing to another all day.
- 4. They are Tools - Refocus Upon Your Goals
- Sometimes the tools and technologies become bigger than they need to be. I am
  constantly reminding myself to spend less time focusing upon the tools and more
  time focusing upon my goals.
- 5. Have Fun
- Social media is a space that is at it’s best when it is fun and playful. Let it
  bog you down and you’re kind of defeating the purpose of it all.

10 Sep 08

Mad Young Thing: douchebag

madyoungthing.blogspot.com/...douchebag - Preview

NewMedia SocialMedia

My
new favourite job description

07 Sep 08

I’m So Totally, Digitally Close to You - Clive Thompson - NYTimes.com

www.nytimes.com/...07awareness-t.html - Preview

nytimes.com clive facebook twitter socialmedia LauraFitton Tufecki

“It’s just like living in a village, where it’s actually hard to lie because
everybody knows the truth already,” Tufekci said.
Leisa Reichelt, a consultant in London who writes regularly about ambient tools,
2 more annotations...
- Many of the avid Twitterers, Flickrers and Facebook users I interviewed
  described an unexpected side-effect of constant self-disclosure. The act of
  stopping several times a day to observe what you’re feeling or thinking can
  become, after weeks and weeks, a sort of philosophical act. It’s like the Greek
  dictum to “know thyself,” or the therapeutic concept of mindfulness. (Indeed,
  the question that floats eternally at the top of Twitter’s Web site — “What are
  you doing?” — can come to seem existentially freighted. What are you doing?)
  Having an audience can make the self-reflection even more acute, since, as my
  interviewees noted, they’re trying to describe their activities in a way that is
  not only accurate but also interesting to others: the status update as a
  literary form.
- Laura Fitton, the social-media consultant, argues that her constant status
  updating has made her “a happier person, a calmer person” because the process
  of, say, describing a horrid morning at work forces her to look at it
  objectively. “It drags you out of your own head,” she added. In an age of
  awareness, perhaps the person you see most clearly is yourself.

26 Aug 08

Independent Street : Social Networking: Common Mistakes Small Businesses Make

highlighterd commetns from sugarbiz

blogs.wsj.com/...mistakes-small-businesses-make - Preview

mistakes networking socialmedia

The article is almost counterproductive, because most businesses aren’t about
watercooler talk and social networks ARE. Picture yourself at the watercooler or
in the breakroom and THAT’S what Twitter and the rest of them are about.

You can find me at MarieMonDieu on Twitter, but not Facebook or a zillion
other places; holy cow, who has the time when I’m makin’ whoopie pies for
sailors?
Take a site like ustream.tv which has simply been untapped by a lot of marketers
until lately. I would highly recommend putting a more human spin on your
business through this social media source.
Blogtalkradio.com has also moved
forward as a leader in online communications as well.
My best advice start
now. Keep posting on the blunders that you have made and make things easier for
the beginner to relate to. We all make mistakes, but those who have enough
character to admit it win hands down in social markets.
16 more annotations...
- Social Networking: Common Mistakes Small Businesses
  Make
- Sta.rtup.biz, a small-business
  social-networking site, recently had some
  thoughts on how small businesses are botching their forays into the
  social-media world. Here’s a look at some of the most common mistakes from them
  and other social-media experts:
- – Too Much Hype: Using social media shouldn’t be about
  blatantly selling a business. It’s about making connections and creating
  credibility so that people will like you and trust you and eventually want to
  buy from you. Use it to interact and meet new people – don’t get overly
  promotional.
- –
  Bare Profile:
- Too Little Personality:
- Not Enough Fresh Content:
- The only mistakes a company can make are not trying, and not learning.
  
  As far rules for engagement, here’s what I’ve told clients who ended up with
  successful blogs:
  
  * Get and stay involved.
  
  * Think like a publisher, and you’ll realize there’s no better backbone for a
  social media strategy than a blog. So start with a blog and expand, in baby
  steps, from there (Twitter, Facebook, etc.).
  
  *
  Be yourself. You’re not a cookie-cutter
  idealized model of the perfect
  
  businessperson. Don’t aspire to some
  cookie-cutter ideal of the perfect blogger
  
  or
  social networker. For example, don’t be snarky if you’re not naturally
  
  snarky. Write what you think. Say what you
  say. Be who you are.
  
  * Write only about what you are passionate about. If you don’t care about it,
  don’t post about it. If it bores you, it bores the reader more. If it excites
  you, it excites the reader.
- Be yourself. You’re not a cookie-cutter idealized model of the perfect
  businessperson. Don’t aspire to some cookie-cutter ideal of the perfect blogger
  or social networker. For example, don’t be snarky if you’re not naturally
  snarky. Write what you think. Say what you say. Be who you are.
- Post only when you have something of value to say. Posting frequency is a myth.
- Make posts only as long or short as they need to be. Don’t target arbitrary word
  counts. What matters to readers most is the content’s value, not its length.
- Keep your eye on the ball by focusing on generating high-value content, and the
  Google rankings and buzz will happen naturally.
- Don’t spend money on custom social media software. Free platforms such as
  Blogger, WordPress, TypePad, Tumblr, Twitter, Facebook, Ning, etc. are fine to
  get started. Upgrade to a commercial platform when the free tools stop meeting
  your needs.
- Find several topics around your business and engage in those discussions. That
  to me is the core of social media.
- Not doing anything is the mistake! In fact, when make mistakes, admit it and
  keep going. Social sites are about being human and folks like to see human side
  of business: mistakes and all!
- There are some great companies doing some really cool things with Twitter,
  Facebook, and the like, but the thing the ones who are being successful all have
  in common is that they attach a human voice to the company that is unedited by
  pr and marketing.
- Social networks — such as StartUp Biz. — are moving social graces and
  relationship building back into the business equation