Chris Thomson's Library tagged QR →  View Popular, Search in Google

A balanced look at how QR codes can add value or be a useless gimmick in cycle shops. HT @carlvincent

qr codes QR marketing

in list: Geolocation

Nice demolition by James Clay of one organisation's use of QR codes. An example of somebody not thinking through the process from end to end and misunderstanding the whole point of a QR code.

QR qr codes train James Clay

in list: Mobile, Geolocation

A selection of posts from Carol Walker (@weedog) on the use of QR codes in education as well as some helpful hints and tips.

qr codes QR

in list: Geolocation

Sober piece from Mike Ellis (@m1ke_ellis) about making effective use of QR codes. Points out that are QR codes are not an end point on the tech highway, just a stage in the development of techniques that allow "poking the virtual into the real world".

Mike asks us to consider what the value of the user is of scanning in a QR code beyond just typing in a URL and also how people deploying the codes can get some idea of their effectiveness against more traditional methods.

QR museum analytics AR location fieldwork

in list: Geolocation

From the Queaar Blog. I'm not sure what this says about the effectiveness of QR codes beyond marketing but there are some interesting demographic points if only from the perspective of the US.

QR infographics qr codes location

in list: Geolocation

Short report on the use of QR codes to enhance field trips round Kew gardens.

Interesting comment on how the use of phones freed students from a reliance on teachers a little but also that the approach of the teacher was key to the success of the activity.

QR fieldwork geography location geolocation

in list: Geolocation