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Frictionless sharing, the act of passively notifying social media of all manner of activity, scares the hell out of me. Not just because of the obvious privacy implications. Frictionless sharing turns up the volume on useless information and simultaneously threatens user privacy and control of online identity. Not only is Facebook becoming too central to our online discourse – it's becoming too crapified to even be useful. We have a social media problem, and the time to turn back is now. And the answer isn't regulating Facebook.
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