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How to Create Your Own Textbook — With or Without Apple
If you’re looking for a textbook example of technology obstruction by the media industry, look no further than e-textbooks.
“About 90 percent of the time, the cheapest option is still to buy a used book and then resell that book,” says Jonathan Robinson, founder of FreeTextbooks.com, an online retailer of discount books. “That is really an obstacle for widespread adoption [of e-textbooks], because smarter consumers realize that and are not going to leap into the digital movement until the pricing evens out.”
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