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As you know, Microsoft and Apple have very different marketing strategies. We can debate the implementation, target audience, marketing goals, etc. But that’s not very fun.
Look at the back of your iPhone, or your iPad, or on the bottom of your Mac. You'll see the following words embossed somewhere: "Designed by Apple in California. Assembled in China."
Like many Apple fans, we were excited about the release of the latest Mac operating system, OS X Lion. Not only is it a major update with lots of new concepts and functionality, but it also represents an interesting move by Apple to bring its mobile and desktop operating systems closer together.
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