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31 May 07

A friend recently sent me an article that summarized the stories of two boutique chocolate companies using AdWords to increase their sales. One was quite successful, selling over 30,000 pounds of chocolates through AdWords in a year (my estimate is their revenue was about $900,000, and I know their AdWords cost was $100,000). The other was not happy, spending $3,000 over 3 months and generating only 5 sales, probably $300 in revenue.

Based both on the article and also my experience launching and managing AdWords campaigns ranging from $20 per month to $10,000+ per month, here are the 5 most important tips to make sure you maximize your Google AdWords Campaign ROI. - dimanomktg on 2007-05-31