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30 Nov 06

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crm ideology influencing factors pricing psychology relationships value

Follow the Golden Rule - treat people like you want to be

treated
Is it your
operational policy that customers are nearly always

right, even when
they aren't?
14 more annotations...
- Honestly, does
  your sales staff think of customers as (a)
  
  individual human
  beings to be helped, or (b) cattle to process?
- If a customer
  has a legitimate problem or complaint, do you 'go
  
  the extra mile' to
  make him/her feel good about your company, or just
  
  fix the problem?
- Do most
  customers return to buy from you again or refer others to
  
  you?
- Do all
  employees dealing with the public receive extra
  
  compensation for
  outstanding customer service?
- collect
  survey data on customer satisfaction and share the
  
  results with all
  departments
- real
  needs and satisfactions of your customers play an
  
  important role in
  your business plan and decisionmaking process
- employees
  from your purchasing and product development
  
  departments meet
  with customers to hear their opinions
- ask
  customers what new products or services they would like
- spend
  time face-to-face with customers asking their
  
  opinions about
  your business operations, products and services
- Don't
  ignore all of the factors extraneous to
  
  your product or service which influence the buyer's perception of its
  
  value. By changing those factors, sometimes at little cost, you
  can make your
  
  product seem cheaper or more valuable than it is currently priced.
- If
  you can narrowly define customer niches in which
  
  members share common beliefs or viewpoints, look for ways to show
  them you
  
  share some of those beliefs. Also look for ways to demonstrate
  your commitment
  
  through your product or service.
- Price has nothing to do with your
  product, and everything
  
  to do with the buyer's perception of your product.
- If you like someone, you're more likely to pick them
  
  over their competitors to do business with. And we tend to like
  
  people who think like us.
- Research shows that people are more likely to buy a
  product or
  
  service from a company which they have something ideologically in
  
  common with