Greg Hollingsworth's Library tagged evangelist → View Popular

22 May 08

Hippos ruin everything.

Avinash Kaushik thinks one of the reasons why so many websites "suck" today is because of the hippo -- as in the "highest paid person's opinion."
You use tried-and-true metrics such as unique visitors and click-through rates to decide on the best design for your landing page or what content is best suited on your product site.
2 more annotations...
- et, despite your mounds of data, Mr. Kaushik thinks you are the "least closest to the customer."
- The point of Mr. Kaushik's candor is that he wants marketers to start thinking more about the "why." To get at that, he espoused the use of more online surveys of site visitors to find "segments of discontent."