Greg Hollingsworth's Library tagged banking → View Popular

05 Jun 08

Very interesting.

I wonder if this would extend to other financial service products? - devilinthedetails on 2008-06-05

The survey was conducted among 1000 Facebook users between the ages of 18-34. The fact that the survey was conducted among Facebook users gives it a bias towards tech-savvy people
- 27% of respondents said they are willing to switch banks in order to use secure Web 2.0 gadgets to manage personal finances; 73% would not.
- Nearly half of respondents (48%) said they would use secure gadgets for personal banking if their bank offered it
- Men are more open to use these new tools than women (55% to 45% respectively)
- The older age group - 25-34 - are more open to using Banking 2.0 tools
2 more annotations...
- 53% of 25-34 year olds said they would take advantage of a web 2.0 banking service, compared to 45% for the 18-24 year olds.
- The key stat comparison I think is that nearly half would use web 2.0 tools if offered by their current bank, but only 27% would consider switching to another bank because of it.