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daydreamr97

daydreamr97 's Public Library

19 Mar 08

Wired 14.12: YouTube vs. Boob Tube

  • As
    for Sacerdoti's so-called postroll ads, even the most self-satisfied
    marketer



    wants
    to know who in the world would stick around to watch
  • Which may suit the users just fine. One of the biggest obstacles to advertising
    success is the damage that success could inflict on the YouTube experience, till
    now an oasis of relative noncommercialism in a world of brand inundation
  • 1 more annotations...

Wired 14.12: YouTube vs. Boob Tube

  • #14

    Fragmentation


    has
    decimated audiences, viewers who do watch are skipping
    commercials,


    advertisers
    are therefore fleeing, the revenue for underwriting new content is


    therefore
    flatlining, program quality is therefore suffering
  • dozens of networks are now making programs available online
13 Mar 08

Wired 14.12: The Secret World of Lonelygirl

  • The way the networks look at the Internet now is like the early days of TV, when
    announcers would just read radio scripts on camera.
  • What's needed, he says, is content that's built specifically for the Web. It
    doesn't need to be lit like a film – that would make it feel less real.
  • 2 more annotations...
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