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Genie Tyburski,   Web Manager, The Virtual Chase

          

Originally published  in   The CyberSkeptic's Guide to Internet Research (November/December   2005).

 

  Corporate clients' need for information   from public records runs the gamut from validating a businessperson's   credentials to gaining a competitive edge in the marketplace.   Clients might ask you to assess a potential partner's   reputation, find assets, identify ownership, affiliations or   relationships, discover activity in a certain field or geographic   region, determine consumer reaction to products or services, uncover   evidence of legal problems, or conduct research on just about   anything that pertains to doing business. Often stimulating   intellectually, such work requires attention to detail, creativity,   persistence, patience and the ability to elicit information from   people who don't know what they know. In   other words, it demands superior research skills.

  Since you are reading  The   CyberSkeptic's Guide to Internet Research,   chances are you already know how to conduct research. But success in   public records research means acquiring special knowledge and honing   telephone and paper research skills. As the latest statistics   indicate, online searching will take you only so far. Sixty-five   percent of public records remain offline. Of the 35 percent online,   many contain no personally identifying information. (Public Records   Online, 5th edition, Facts on Demand Press, 2004, p. 12.)

  This article explains important differences between public records,   public information and private information. It introduces select   public records databases and search techniques. It would take a book   to cover all worthwhile sources. It's a   good thing, then, that public records publisher,  BRB Publications,   Inc., offers several.