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Search Engine Visibility and PR
Regular readers here know that in addition to focusing on emerging technologies, I also have long taken an interest in how search engines are evolving. Fundamentally, I believe that Google is media and also every brand's home page. Therefore, search...
Putting the Public Back in Public Relations
How Social Media Is Reinventing the Aging Business of PR: Brian Solis, Deirdre Breakenridge
50 Content Ideas that Create Buzz
I've been reading The Anatomy of Buzz Revisited by Emanuel Rosen, courtesy of Rosen himself. The book is a treasure trove of ideas and case studies on the way people share information and how ideas spread. Rather than give you a review of the book, which you can find on Amazon, I thought it would be useful to share some ideas and take aways that apply to content creation - the new business of marketing and communications. 1. Simplify someone's life. That's the appeal of Tim Ferriss, for example. 2. Evoke strong emotions about the art of marketing. Guy Kawasaki does that in person and across social media. 3. Be visual. That's very much the appeal with David Armano's work. 4. Tell a story in a way that is concrete and personal. An example of that is my tale of the Broad Street Run. 5. Share good ideas. Gary Vaynerchuk hits the spot on that one. 6. Make small talk in micro-interactions gain big impact. Chris Brogan didn't get 61,000+ followers on Twitter because he was talking to himself. 7. Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over. 8. Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard. 9. Teach something new or from a new perspective. Kathy Sierra has been able to do that on a...
The Conversation Prism by Brian Solis and JESS3
The Conversation Prism is a living representation of Social Media and evolves as services and conversation channels emerge, fuse, and dissipate.
DIY PR: Bob Villa Doesn't Always Know Best
Micro Persuasion
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