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Made to Stick
Why Some Ideas Survive and Others Die: Chip Heath, Dan Heath
Permission Marketing
Turning Strangers Into Friends And Friends Into Customers: Seth Godin
How to Understand Your Audience: Data Collection & Analysis
The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or
Google's 'Analytics Evangelist' Explains Why Websites 'Suck'
Avinash Kaushik thinks one of the reasons why so many websites "suck" today is because of the hippo -- as in the "highest paid person's opinion."
Phil Cooke on Branding Faith
Author, consultant, and producer Phil Cooke has a lot to say about churches and media.
Create a Style Guide
Avoid Audience Confusion
Are you acting like a celebrity sheep with your marketing plans?
[Escape from Cubicle Nation]
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