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"There is change coming," said Michael Thomas, the RSCVA's executive director of marketing. "There is going to be a shift in the way the RSCVA recommends to our board how we market the destination."

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rscva branding marketing reno advertising tourism

A big change in the way that the Reno-Tahoe region is marketed to potential visitors in northern California is on track for an autumn introduction.

Details of the campaign still are being hammered out by the Reno-Sparks Convention & Visitors Authority, which is working with executives from casinos, hotels, ski areas, golf courses, transportation agencies and others that have a stake in the health of the tourism industry.

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RENO, Nev. — Venice has its Biennale. Basel, Switzerland, has its Art Basel. And Reno has the NadaDada Motel, a jubilantly unpretentious art event in which some 100 artists rent rooms at two of the city’s vintage hotels and motels and temporarily transform nicotine-infused rooms into art.

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As iconic daredevil Evel Knievel learned in more ways than one, accidents happen.
Advertisement

It's a lesson one Reno CEO also happened to learn more than two decades ago, courtesy of a snow-covered mountainside.

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It might be time to tweak or do away with Las Vegas' famous marketing slogan, "What happens here stays here," a university professor and gaming expert said Tuesday, the opening day of the 14th annual International Conference on Gambling and Risk Taking at Harrah's Lake Tahoe.

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Las Vegas branding marketing

The first round of an advertising campaign designed to woo travelers from the San Francisco area to Reno generated lots of Web traffic, but it’s uncertain how much of that traffic turned into hotel bookings.

The second round of the campaign developed by the Reno/Sparks Convention and Visitors Authority in cooperation with six major hotel-casino properties started running two weeks ago in the San Francisco Chronicle and Bay Area television stations.

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rscva branding marketing client advertising

On Tuesday, business and tourism leaders in Reno, Sparks and Lake Tahoe will hold an 11 a.m. rally under the Reno Arch in downtown Reno to boost travel and tourism. Tourism officials will ask local residents to help the tourism trade by sending electronic postcards to friends and family, asking them to come to the Reno, Sparks or Lake Tahoe this summer.

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rscva tourism economy Nevada Reno branding client

In a scathing 53-page ruling, U.S. Magistrate Judge Valerie Cooke accused Deborah Klar and Teri Pham of “forum shopping” by trying to get other courts and officials to get Montgomery’s previous lawyer, Michael Flynn, to release documents, and to get out of paying the fees he owed Flynn.

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branding judging lemming

We all know brands are using Twitter — whether or not you want them around. Some of them don’t quite get the medium and just tweet self-serving links or marketing speak, but you won’t find any of those brands here. We’ve handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they’re using Twitter.

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twitter branding web2.0 socialmedia social brands media corporate

In this session, David LaPlante, CEO of online brand marketing and messaging technology company, Twelve Horses will share with you stories and strategies of how to “sell technology” to your management and what strategies are having a meaningful and competitive impact today.

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With Christmas and New Year's almost upon us, you may be raising your glass and downing the spirits more than you're used to—along with many others. According to a nationwide poll released this year, most adults who attended work holiday parties said drunken bad behavior can often result. And insulting the boss is the least of it; nearly 60 percent of the surveyed partygoers saw a coworker drive while drunk.

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reno branding drinking positioning marketing alcoholdrinking

The ski industry, and the local economies in our mountain towns that depend on that industry, have undergone a subtle shift in the last 5-7 years.

Certain regions and/or states have always banded together to market their areas as a whole. Each area contributes dues, share of revenue, transferrable passes and other assets to a central nonprofit organization whose charter is to grow business for all involved.

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One door remained open Monday at the venerable Fitzgeralds Casino-Hotel, the day after it officially closed for good as a downtown gaming property, ending a 32-year run.

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fitzgeralds reno gaming casino branding

"Part of what is difficult in real estate development is you can't necessarily live in the moment," Leal said. "You have to live in what you believe the market will be in the next 24, 36 or 72 months. And we remain incredibly bullish on Reno and obviously, very committed to downtown."

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fitzgeralds fernandoleal reno downtown economy tourism branding

Scottsdale tourism leaders unveiled a new ad campaign Wednesday with a martini-sipping cowboy and a cowgirl roping diamonds in a twilight sky.

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Fitzgeralds Casino/Hotel, an downtown Reno fixture since 1976, will close in two months for a two to three year renovation project, owners said Tuesday.

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The central theme of Do You Matter? is that if you want to matter to your customers then you'd better use design wisely. And, by design, they don't must mean industrial design as practiced by designers. They urge business leaders to make design a philosophy and process that permeates the company.

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transparency authenticity web2.0 marketing branding design

Indra Nooyi, PepsiCo Inc.'s chairman and chief executive, is steering the snack and beverage giant through its biggest challenges in nearly a decade.

Tough economic times are pummeling beverage sales in the U.S., Pepsi's biggest market. Grain, vegetable-oil and other commodity prices have climbed. Rival Coca-Cola Co. is out to grab market share from Pepsi in juices and other noncarbonated drinks. Last week, Coke offered to buy a big Chinese juice company for about $2.4 billion.

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branding pepsi strategy

Why does work suck? For the same reason the billable hour and timesheets suck: they are all based on an incorrect belief about work.

Firms are struggling with work/life balance, flextime, time management, etc. But all these are a joke. Flextime is an oxymoron if you still have a schedule or “core hours.” Work/life balance is not up to firms to define, but rather their team members. Time management is, as the authors say, trying to find freedom in a prison.

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