David LaPlante's Public Library

"When BNET heard that hotelier Chip Conley’s Facebook photos caused a mild uproar among his employees, we invited the entrepreneur to share his story. After all, usually it’s the boss that’s concerned about his staff’s social media habits, not the other way around."

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"Prior to leaving Forrester to join Altimeter Group, Jeremiah Owyang, along with Josh Bernoff, Cynthia N. Pflaum, and Emily Bowen, published a report that attempted to bring the future of the Social Web into focus. If we viewed the content of his research as a social object, the conversations that would transpire could in fact expedite the development and implementation of the most valuable predictions and observations contained within."

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"The basic premise of contextual advertising is that a web page is examined for words against which advertisers bid for their ads to be placed alongside. Simply marry the words up with advertising and wait for the clicks and the resulting revenue to amass. Simple, isn’t it?"

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artown

"There's more to Nevada's Biggest Little City than casinos, fanny-pack-wearing tourists and a certain homicidal Johnny Cash song. There's also a wealth of socially and environmentally conscious organizations, including Reno Bike Project, a nonprofit, full-service bike shop supported by donors and fund-raising events. "

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Eight things we can do to improve health care without adding to the deficit.

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The Whole Foods founder talks about his Journal health-care op-ed that spawned a boycott, how he deals with unions, and why he thinks CEOs are overpaid.

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Mobile coupons — usually text messages with discount codes sent to a cellphone — are becoming the blue-light specials for the digital age, promoting last-minute clothing sales, two-for-one entrees and cheap tickets to the theater.

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Social psychologists classify mutually beneficial relationships as either communal or exchange. In a communal relationship, participants are concerned with one another's welfare—think of family and close friends. An exchange relationship is all about what you get out of it, the kind of amicable alliance one forges with a client or bartender.

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'Could it be that nothing builds customer loyalty like a little controversy? It sure seems that way sometimes. For example, have you ever noticed that whenever MediaPost's publications run an article with "Twitter" in the headline, reader comments flow like water - from both the Twitteries and the wake-me-when-it's-over crowd.

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It is how an author expresses his or her thoughts that reveals character, asserts social psychologist James W. Pennebaker of the University of Texas at Austin. When people try to present themselves a certain way, they tend to select what they think are appropriate nouns and verbs, but they are unlikely to control their use of articles and pronouns. These small words create the style of a text, which is less subject to conscious manipulation.

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Over the past several years, however, social psychologists have discovered that creativity is not only a characteristic of the individual, but may also change depending on the situation and context. The question, of course, is what those situations are: what makes us more creative at times and less creative at others?

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The study suggests that Twitter has become more popular than LinkedIn, more than half of U.S. consumers who tap social networks belong to more than one, and that those who belong to a social net are four times more vocal about products and services than those who don't.

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But in this age of personalized web pages, super-sophisticated direct marketing and social-media tools that allow like-minded consumers to share and promote products, that traditional model is evolving at major marketers like General Mills.

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Gyro:HSR

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competitive agency

Twitter estimated that 25 million people worldwide would be using the service by the end of 2009.

* 2009: 25 million users
* 2010: 100 million users (300% growth)
* 2011: 350 million users (250% growth)

The firm projected that it would have 100 million users in 2010 and 350 million in 2011.

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twitter report forecast

It was only three months ago that Facebook announced that it had reached 200 million users worldwide. Today, CEO Mark Zuckerberg says the social network has passed 250 million active users. And back in January it was just 150 million.

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Interactive marketing will hit $55 billion and represent 21% of all marketing spending by 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research.

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