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Dedicated Social-Media Silos? That's the Last Thing We Need - Advertising Age - Jonah Bloom
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Social media isn't a box to be ticked or a department to be manned or even a campaign to be launched. It's about thinking differently about marketing, customer service, the entire company.
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Add Sticky Noteconsumers are running the biggest recommendation service in the world and that, as has been tiresomely often repeated, they define the brand (no, this is not new; yes, this is becoming more obvious and important by the day).
- Not having the traditional marketing background, I find it amazing how difficult this is to recognize. Perhaps if the coin was flipped, it wouldn't be so apparent. - on 2009-06-08
Getting back to real ROI – Part 1
4 part series discussing that the value in social media is solving problems, not engaging in the "conversation".
There Is No Social Media Kit
The essential check list of questions any organization should ask themselves when entering the social media playgorund
The ROI of Stories- An Informal Case Study | chrisbrogan.com
Proof there is ROI in stories
Twitter Proves Its Worth as a Killer App for Local Businesses - Advertising Age - Digital
Some strong cases studies on how small business have successfully used Twitter.
The Importance of Active Community Management – Proved With Real Data « Social Media Musings by Tom Humbarger
Fantastic case study on how an active community manager is a vital element to successful online community.
7 Reasons for Social Media Marketing Campaign Failures, and How to Fix Them | Search and Social Media Marketing Consultant Stuntdubl.com
Solid breakdown why social media commitments fail.Post is full of helpful resources.
10 Ways to Change the World Through Social Media - Social Actions
Great resource of people organizations, and ideas all using social media for global change
Women Use Blogs for Info, SocNets to Connect - MarketingVOX
Interesting statistics of women engaged in social media
Twitter Bible: All You Need To Know About Twitter
All the best resources for Twitter in one place.
ImpactWatch » Blog Archive » A Scientific-ish Study of Bacon in Social Media
A tongue in cheek theory how Bacon will rule social media. Impressed that 48,367 people have added themselves to the WeFollow directory under the tag “bacon” .
Will Marketing Kill Social Media?
a strong argument that marketing and social media need each other in order to existent. Some argue - survive!
Advertising, Social Media Skills | JasonKeath.com
Some excellent insight in what social media folk can learn from traditional advertising.
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