David Murray's Library tagged marketing →  View Popular

9 great case studies of how companies have misused Social Media for their marketing purposes

blogs.zdnet.com/feeds - Preview

twitter social media business companies case studies blogs bloggers online marketing 2009

blog.freshnetworks.com/...r-service-is-the-new-marketing - Preview

business marketing customer service socialmedia roi

4 part series discussing that the value in social media is solving problems, not engaging in the "conversation".

thebrandbuilder.wordpress.com/...etting-back-to-real-roi-part-1 - Preview

socialmedia roi business sales marketing

www.interactiveinsightsgroup.com/...-17-lists-and-tons-of-examples - Preview

socialmedia web2.0 social marketing casestudies

wearemodule.com/...troits-transforming-job-market - Preview

Detroit michigan marketing community

Some strong cases studies on how small business have successfully used Twitter.

adage.com/...article - Preview

twitter marketing business roi socialmedia

kylelacy.com/ia-marketing-to-increase-by-48 - Preview

SEO socialmedia marketing business

Solid breakdown why social media commitments fail.Post is full of helpful resources.

www.stuntdubl.com/...social-marketing-failure - Preview

socialmedia marketing strategy SEO

All the best resources for Twitter in one place.

www.computerworld.com/...article.do - Preview

twitter marketing socialmedia business twittertools

a strong argument that marketing and social media need each other in order to existent. Some argue - survive!

searchengineland.com/keting-kill-social-media-18940 - Preview

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Some excellent insight in what social media folk can learn from traditional advertising.

jasonkeath.com/dvertising-social-media-skills - Preview

socialmedia advertising marketing PR

FTC lays down the law on Social Media. The big question, will they really be able to keep tabs on it?

www.marketingpilgrim.com/...th-social-media-marketing.html - Preview

FTC socialmedia blogs twitter linkedin facebook online reference legal marketing

The Current Network today became the first brand to solicit agencies via Twitter to receive RFPs for its account review. "This is a TwitteRFP for The Current Network. Searching for a full service ad agency partner,"

www.adweek.com/...5aba1d643fc23cc88e2e6bdf6a5cb3 - Preview

twitter PR marketing RFP

The inaugural Module Midwest Digital Conference represented a great moment for Detroit’s social media community. Many of our local rock stars took to the stage with recognizable leaders in the digital industry and shared their knowledge of all things soci

brandonchesnutt.wordpress.com/...growing-social-media-community - Preview

michigan Detroit socialmedia business networking marketing

The latest attempt is just getting under way at Ford Motor Co. The company has picked 100 young, Web-savvy drivers to get behind the wheel of its new Ford Fiesta subcompact for six months and post their impressions on sites such as YouTube, Flickr and Twi

online.wsj.com/...SB123915162156099499.html - Preview

Ford marketing socialmedia

Some basic tenets and rules apply regardless of the company. I spoke to some of the best in the business to get their thoughts on what makes a great community manager. I’ve narrowed it down to 5 essential traits.

mashable.com/...community-manager - Preview

community socialmedia marketing web2.0 socialnetworking tips manager communitymanager management social

If more companies follow the lead of Pepsi, Ford, Dell and Toyota, then social media marketer will become a growing occupation as more companies hire full-timers to interact with consumers on their behalf via Facebook and Twitter. But the lack of ROI arou

www.brandweek.com/...a94edbc5b0a7c1150d6cbf4741dede - Preview

marketing branding socialmedia business twitter advertising

This is a quick and dirty scorecard, if I was going one for a real Forrester report, it would be far more conclusive, weighted , detailed, quantitative, and scientific, but today, this is just a quick example, to illustrate a point we already know, let’s

www.web-strategist.com/...trusted-is-your-corporate-blog - Preview

blogging blog corporate socialmedia tips marketing PR corporateblogging blogs

How a restaurant is using social media and how all restaurants should take note!

www.pizzapartyonline.com - Preview

socialmedia twitter marketing business online pizza food

The analogy of bringing wine to a picnic - when pitching social media

www.chrisbrogan.com/omoting-without-being-that-guy - Preview

marketing socialmedia social facebook media socialnetworking twitter strategy