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Taking persuasion to the next level (ultimately) in mapping reactions to target interactions downstream (next page, next button) to what an individual reacts to.
Key takeaway point - people respond to a wide variety of techniques, stop trying a one size fits all approach in your marketing, sales, etc..
Interesting article - wasn't aware of the game created by the Guardian to analyze 170,000 pages of receipts from government officials by 20,000 gamers/players.
Who said imaging and crowdsourcing/gaming couldn't collide?
Fascinating (and a tad alarming) article abou the Borlaug Global Rust Initiative. It's a global collaborative effort combat a fungus that threatens to wipe out wheat crops - one of the primary sources of food (and revenue) to a good many countries.
This is another case where collaboration is about being social - which is why I'm increasingly despising the social tag - this is harsh reality that needs a REAL, MASSIVE, multipronged, full-on collaborative attack.
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