Home
Dan Keldsen's Library tagged → View Popular, Search in Google
Great writeup by a German SaaS start-up - demonstrating their twist on the freemium model (30-day fully functional trial, instead of perpetual free), and conversion rates to the paid/premium product.
I'm planning a longer take on this, but the succinct take, Salesforce hasn't innovated for quite some time, and their offerings in content management and idea management are incredibly light. Do they need to expand offerings to get to $2 Billion? Still plenty of CRM business to take.
"Four years ago, InformationWeek asked in a cover story "Does Salesforce.com Have The Chops To Become A Billion-Dollar Company?" Now that it's on a $1.4 billion-a-year run rate, Benioff has his sites on $2 billion a year, planning to spend on salespeople even if it means slightly slower growth of its profit margin. With only 31% of sales outside the U.S., there's a lot of greenfield out there.
"We're just not in enough deals. ... We need to continue to visualize ourselves beyond that $2 billion revenue number with a fully diversified product line," he said. "That's where we're moving." The next big product in Salesforce's pipeline is Chatter, a Facebook-like collaboration platform it plans to start selling sometime later this year. "
Selected Tags
Related Tags
Top Contributors
Groups interested in salesforce
-
SF Project - Currency Exchange
Items: 114 | Visits: 23
Created by: lwaits
-
salesforce
force.com/sites page to send...
Items: 9 | Visits: 8
Created by: Bipin Raj
-
SF How-To
Items: 47 | Visits: 8
Created by: lwaits
Diigo is about better ways to research, share and collaborate on information. Learn more »
Join Diigo